Jennifer Varadi

Marketing Communications Lead | Strategic Storytelling & Digital Content | Corporate Comms & Brand Positioning

Role
Marketing Communications Lead at Dow
Location
Houston, TX, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Jennifer Varadi

Award-winning marketing communications leader with 15+ years of experience setting strategy and shaping integrated communications, brand storytelling, and digital engagement across complex, matrixed B2B and B2C organizations. Proven ability to translate business, commercial, and technical priorities into clear, compelling narratives that align stakeholders, strengthen reputation, and support business growth. Recognized for building scalable communications frameworks, leading high-impact go-to-market initiatives, and delivering measurable results through data-driven decision-making and cross- functional leadership.Core expertise: Global Marketing Communications Strategy Integrated Go-to-Market Campaigns Brand, Corporate & Reputation Storytelling Executive & Leadership Communications Stakeholder Engagement & Change Communications Internal Communications Digital & Social Strategy (Owned, Paid & Organic) Agency & Vendor Management Communications Planning & Roadmapping Cross-Functional & Cross-Regional Leadership Marketing Analytics Performance Measurement

Experience

  1. Marketing Communications Lead

    Dow

    Aug 2023 — Present · Houston, TX, US

Education

  • New York University

    Master of Science (M.S.), Integrated Marketing

    2012 — 2014

  • American University

    Bachelor of Arts, Journalism; Business

    2003 — 2007

Skills

  • Google Analytics
  • Brand Management
  • Fundraising
  • Marketing Strategy
  • Social Media
  • Online Advertising
  • Marketing
  • Internet Research
  • SEO
  • Integrated Marketing
  • Start-Ups
  • Social Media Marketing
  • Management
  • Website Management and Maintenance
  • Ap Style
  • Blogging
  • Lead Generation
  • Social Media Management
  • Marketing Communications
  • Search Engine Optimization
  • Online Marketing
  • Community Marketing
  • E-Commerce
  • Content Marketing
  • Account Management
  • Online Research
  • Brand Development
  • Direct Mail
  • Press Releases
  • Promotions
  • Email Marketing
  • Market Research
  • Public Relations
  • Internal Communications
  • Advertising
  • Corporate Branding

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Jennifer Varadi — Marketing Communications Lead at Dow in Houston, TX, US | Unifers