Jen Towns Morrow

About Jen Towns Morrow

Dynamic and results-driven senior executive with deep experience in consumer and B2B marketing, operations leadership, and P&L management, dedicated to driving growth and transforming businesses. Proven track record in spearheading high-impact marketing strategies, optimizing operational efficiencies, and building high-performance teams to achieve sustained revenue growth and market expansion. Skilled in aligning cross-functional initiatives with corporate objectives, fostering innovation, and executing strategic initiatives to enhance customer engagement and brand loyalty. Known for data-driven decision-making, agility in adapting to market trends, and a deep commitment to achieving measurable commercial outcomes.

Experience

1. Senior Vice President, Integrated Marketing

   Risepoint

   Aug 2025 — Present

Education

• Towson University

  BS, Mass Communications

Skills

• Digital Strategy
• Email Marketing
• Marketing Strategy
• Web Analytics
• Strategy
• E-Commerce
• Creative Direction
• Online Advertising
• Social Media Marketing
• Adobe Test and Target
• Creative Strategy
• Customer Retention
• SEO
• Team Leadership
• P&L Management
• Customer Relationship Management (Crm)
• Lead Generation
• Customer Acquisition
• Management
• Online Marketing
• Digital Marketing
• Strategic Partnerships
• Full P&L Responsibility
• Omniture
• Display Advertising
• Social Media
• Analytics
• Landing Page Optimization
• Marketing