Jennifer Soccorsi
Medical Device Commercial Strategy Consulting
- Role
- Marketing Consultant at Better Therapeutics
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Jennifer Soccorsi
I\'m a career medical device professional with significant experience leading teams to build and implement commercial strategy for new technologies. Areas of expertise include-developing and executing all elements of product launches to include go-to-market strategy-segmentation and targeting with an emphasis on strategic US health systems-shaping the value proposition, branding and messaging-establishing and training of new commercial teams-activating networks of key opinion leaders and advisors. My experience includes leading major product launches across 5 J&J medical device sectors including Ortho-Clinical Diagnostics, VERIDEX, Cordis, Ethicon and J&J Medical Devices in the following areas and markets-ID-MTS New Gel Blood Typing Technology, the first system to automate manual blood typing (US)-Global adoption of new Hepatitis B Surface Antigen and Hepatitis C Blood Screening Assays-Establishment of new oncology diagnostic start-up, VERIDEX and development and launch of 2 novel technologies, CELLSEARCH(TM) circulating tumor cell test for metastatic breast, prostate and colorectal cancer and GENESEARCH(TM) to identify breast lymph node metastasis-EXOSEAL(TM) vascular closure device for femoral artery puncture site closure (US)-Development of new Medical Device strategic account management commercial function to engage and support strategic US Health Systems
Experience
Marketing Consultant
Jan 2023 — Present
Education
Wells College
Bachelor of the Arts, English Literature, Art History
1984 — 1987
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