Jennifer Neilson
Interim Director of Annual Giving Gaming & Lottery @University Hospital Foundation
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WORK HISTORY
Interim Director of Annual Giving Gaming & Lottery @University Hospital Foundation
Edmonton, AB, CA
Oversaw integrated fundraising programs generating over $8 million in annual revenue, including direct mail, telemarketing, digital campaigns, and the Full House Lottery.Managed a $6 million marketing budget and led relationships with multiple external vendors, including direct mail, telemarketing, and lottery partners, ensuring efficient execution and strong ROI.Supervised one direct report and collaborated cross-functionally with internal teams in marketing, philanthropy, donor experience, and research to align campaigns with strategic fundraising priorities.Provided strategic market insights and creative input for Edmonton-based campaigns, optimizing audience engagement through targeted email and paid social initiatives.Strengthened donor acquisition and retention through cohesive, data-informed multi-channel campaigns that enhanced both fundraising performance and brand presence.
EDUCATION
Certification , Google Ads
The King's University
Conflict Resolution, Conflict Resolution
Empowered Yoga
Yoga Teacher, Yoga
Alberta Trades
Journeyman Certificate, Hairstylist
Coursera
Certification, Project Management
Alberta Manufacturing Safety Association
Manufacturing Safety Officer, Occupational Safety and Health Technology/Technician
Skillshare
Certificate, Adobe Illustrator, In Design, Photoshop
Boundless Accelerator
Rhyze Up Leadership, Business Development & leadership
SKILLS
ABOUT JENNIFER NEILSON
I am a Director of Marketing and a leader who translates creative vision into measurable…
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