Jennifer Shumar
Marketing Ops & Data Leader | Digital MarTech | Problem Solver
- Role
- Vice President, Marketing Data Strategy at Informa Engage
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Jennifer Shumar
Lead gen strategist capable of engaging disparate stakeholders to drive innovation in B2B digital delivery. Proven ability to effectively communicate business requirements to technical decision-makers, ensuring seamless translation between commercial objectives and system capabilities. Data-driven specialist committed to maximizing technical infrastructure to deliver measurable commercial outcomes and revenue growth. Results-oriented collaborator dedicated to solving the business challenges of B2B marketers with AI, technology and relentless optimism.SPECIALTIES INCLUDE: • Driving operational efficiency and revenue• Commercial data strategy• Marketing operations technology• Partnership development and vendor management• Data gathering and analysis• Segmentation and data optimization• Stakeholder alignment• Data transfer and APIs• Client service
Experience
Vice President, Marketing Data Strategy
Mar 2025 — Present · US
The Vice President, Marketing Data Strategy is a senior leadership role responsible for defining and driving the strategic use of data across the marketing organization and a cultural leader who sets high standards while embodying Informa\'s values and strategic ambitions.Key Responsibilities - Strategic Data Leadership - Operational Excellence - Technology & Data Governance - Commercial & Strategic Initiatives - Cultural & People Leadership - Success Measures
Education
Delta High School
Diploma, General Studies
1985 — 1989
Ball State University
MPA, Public Administration
1993 — 1995
Ball State University
BS, History
1989 — 1993
Skills
- Program Management
- Lead Generation
- Strategic Planning
- Leadership
- Trade Shows
- Integrated Marketing
- Marketing Program Design
- Analytics
- Publishing
- Event Planning
- Business-to-Business (B2b)
- Copywriting
- B2b Marketing
- Creative Direction
- Advertising
- Database Development & Lists
- Marketing Communications
- Brand Management
- Fundraising
- Marketing Strategy
- Marketing
- Business Development
- Lists
- Email Marketing
- B2b
- Direct Marketing
- Creative Direction & Copywriting
- Data Analysis
- Social Media
- Project Management
- Sales
- Online Advertising
- Direct Mail
- Management
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