Jennifer Scordia

WORK HISTORY

EDUCATION

SKILLS

ABOUT JENNIFER SCORDIA

I\'m an experienced digital growth strategist and performance-based marketing expert with a track record of driving bottom-line success for customers/clients and major brands. My expertise are in customer acquisition/retention/lifetime value optimization, increasing sales and revenues, managing P&L\'s and leading high-performing cross-functional global teams.I am a collaborative problem solver that has held client services leadership roles at several digital performance marketing agencies, and client-side head of growth marketing teams where I have- Exceeded customer\'s sales and revenue targets through effective digital media strategies across channels like SEO, AIO/GEO, paid search, paid social, programmatic display, content marketing, organic social, community management, CRM, marketing automation, and email, SMS+MMS marketing- Improved customers and brand\'s key performance metrics: CAC, CPL, CPA, ROAS/ROI, sales revenue, lead volume, conversion rates, customer retention rates for DTC e-commerce, B2C and B2B clients - Grew company revenues by acquiring new clients/customers (hunter) and expanding through upsells and cross-sells within existing clients/customers (farmer)- Collaborated, directed, developed and managed diverse cross-functional global teams to deliver measurable and successful outcomes for clients.Throughout my career, I have demonstrated strong strategic, analytical, and people management skills. I am adept at using data analytics, media math, understanding customer journeys and audience segmentation to drive better business and financial outcomes for customers/clients. My background spans B2C, B2B, DTC and e-commerce with deep experience in the following industries: banking, financial services, insurance, technology, SaaS, healthcare, pharmaceutical, education, professional services and e-commerce in fashion, accessories, home, and health & beauty verticals.My experience and background highlights my capabilities as a strategic relationship builder, client centric and performance focused executive, collaborative problem solver, results-driven leader who can deliver measurable bottom-line growth for organizations.