Jennifer Scholze

About Jennifer Scholze

A strategic solution and industry marketing and communications veteran in the high tech arena. Direct global experience with all aspects of strategic and field marketing including messaging and positioning, international lead gen campaigns, pull marketing, creation and promotion of thought leadership initiatives, strategic event strategy, field enablement, analyst and public relations, market research and analysis, internal and senior management communications. Global experience living and working in Europe. Eight years as a partner in Corporate Venture Capital managing all aspects of deal sourcing, analysis, pitching, board observing and managing to exit.Industry experience includes marketing to high-tech, mill products, mining, chemicals and consumer products. Solution knowledge across all SAP applications with in-depth experience in sustainability solutions, Environment, Health and Safety applications.Core member of a team defining and bringing SAP’s purpose-driven approach to market. This new approach is a global initiative to collaborate with customers and partners on SAP\'s vision and higher purpose:\"To help the world run better and improve people\'s lives.” Industry lead for Purpose focused on strategy, content, customer relevance and go-to-market motions that drive Share of Voice, Pipeline and Revenue and position SAP as one of the most purposeful brands in the world (currently #20). Humanizing SAP by building a personal, emotional connection to the brand. Amplifying SAP’s impact to align with the United Nations Global Goals. See expert communicator and self-starter with an innate ability to thrive in new environments and quickly understand and simplify complex ideas and situations, gain consensus and move toward a pragmatic approach forward.

Experience

1. Team Lead, Energy and Natural Resources Industry Marketing

   SAP

   Mar 2023 — Present

Education

• Boston College Carroll School of Management

  B.S., Business and Marketing

• Digital Marketing Institute

  Certified Digital Marketing Professional

  2019 — 2019

Skills

• Analysis
• Marketing Communications
• Market Research
• Marketing
• Saas
• Cross-Functional Team Leadership
• Sustainability
• Crm
• Start-Ups
• Strategic Partnerships
• Strategy
• Product Management
• Cloud Computing
• Go-to-Market Strategy
• Enterprise Software
• Corporate Venture Capital
• Business Transformation
• Management
• Business Intelligence
• Digital Strategy
• Business Strategy
• Software as a Service (Saas)
• Business Development
• Digital Marketing
• Pull Marketing