Jenny Scheckel
Brand Strategy | Team Leadership | Results-Driven
- Role
- Marketing Manager at Fox World Travel
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Jenny Scheckel
Marketing leader with 15+ years of experience driving B2B and B2C audience growth with 4+ years in the travel management landscape.Lead cross-functional projects that deliver business growth through building strong relationships, reliable cross-departmental collaboration, and well-organized project management.Proven success in securing and expanding strategic partnerships and serving as a central point of alignment across internal and external stakeholders. Proficient at navigating complex, matrixed environments and translating brand strategy into structured governance processes and workstreamsthat drive clarity and consistent execution.Track record of managing diverse projects from conception to completion, and articulating complicated ideas into engaging written content. Instrumental in establishing robust rapport with cross-functional teams, partnership marketing opportunities, and community leaders.Leads a high-performing marketing team through thoughtful mentorship to drive organizational growth. Thoughtful team leader who listens to understand and brings out the best from team members with a “lead-from-behind” mindset.When I am not working, you can find me enjoying the beautiful seasons of the Midwest and all the wonders and adventures nature has to offer.
Experience
Marketing Manager
Dec 2022 — Present
Define campaign objectives through B2C and B2B business line collaboration, curating brand voice to develop impactful content. Proficient at developing strategic content outlines and fostering seamless multi-department collaboration. Thoughtful team leader motivated to build strong marketers through IDP plans along with inspirational and intentional leadership. Through data analysis, consistently optimizing client and consumer engagement strategies to elevate brand equity.
Education
University of Wisconsin-Milwaukee
Bachelor of Arts - BA, Mass Media Studies
2000 — 2005
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