Jennifer Saunders
Marketing Executive | Driving Revenue Growth through Integrated Brand Positioning, Multi-Channel Strategies, and Content Development
- Role
- Marketing Manager at Retensa Employee Retention
- Location
- Williamsburg, VA, US
- LinkedIn followers
- 500 followers
About Jennifer Saunders
A strategic marketing leader who drives revenue through disciplined creative execution and strong analytical depth. I lead transformative marketing initiatives that build brands and secure growth, whether for venture-backed startups, international firms, or as a consultant to organizations across diverse industries.Challenging conventional thinking uncovers more effective ways to reach audiences and drive sales. Beyond strategy, I build powerful, collaborative teams based on transparency and maintain a close partnership with sales management to ensure marketing initiatives deliver results. I gain consensus across the organization by presenting clear facts and maintaining a steady, focus on business outcomes.Strengths & Expertise- Strategy & Positioning: Brand messaging, product launches, and integrated marketing strategy- Demand Generation: Multi-channel lead generation, lead nurturing, and digital marketing- Content & Creative: Strategic content development and creative direction- Sales & Communications: Sales enablement, social media marketing, and media relations- Resource Management: Extensive experience directing outside creative and PR agencies and technical services.
Experience
Marketing Manager
Apr 2025 — Present · New York, NY, US
With over two decades of hands-on leadership experience in software and tech, I am excited to be joining Retensa as SaaS Marketing Manager. A leader and innovator of employee retention strategies, Retensa’s retention solutions help organizations in 59 countries and 22 languages improve employee engagement, reduce staff turnover up to 67%, and become an Employer of Choice. Retensa combines retention expertise and cloud software technology to attract, motivate, and retain the best employees. Retensa’s retention training and HR metrics reduce the cost of turnover, increase employee morale, and create a higher performing workforce.
Education
State University of New York at Plattsburgh
Bachelor of Arts, Communications
1982 — 1984
Ithaca College
BFA, Theatre
1980 — 1982
Skills
- Thought Leadership
- Blogging
- Lead Generation
- Market Planning
- Online Marketing
- Content Development
- Google Adwords
- Direct Marketing
- Advertising
- Marketing Messaging
- Content Management
- Start-Ups
- Web Analytics
- Strategic Planning
- Integrated Marketing
- Social Media
- Marketing Strategy
- Personal Branding
- Demand Generation
- Interactive Marketing
- Product Marketing
- Social Networking
- Social Media Marketing
- Corporate Branding
- SEO
- Strategy
- Brochures
- Newsletters
- B2b Marketing
- Content Marketing
- Marketing Communications
- Ppc
- Creative Strategy
- Product Launch
- Brand Development
- Online Advertising
- Marketing
- Strategic Partnerships
- Corporate Communications
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