Jennifer Robins
Vice President of Business Development @Environics Analytics
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WORK HISTORY
Vice President of Business Development @Environics Analytics
Toronto, ON, CA
Portfolio: Tourism
EDUCATION
Hanover Learning
Thin Sliced Learning Program
University of Guelph
Bachelor of Arts, Honours program, French
Hult International Business School
Master of Business Administration (MBA)
Université Côte d'Azur
French
SKILLS
ABOUT JENNIFER ROBINS
Jennifer is a bilingual (English, French) sales and marketing professional with 15+ years of experience in data analytics, market segmentation, marketing and product sales.As the NFP Lead at Environics Analytics, Jennifer enjoys helping clients in the not-for-profit sector solve their business challenges using data-driven insights. In 2012, Jennifer returned to academia to pursue her MBA at Hult International Business School in London, UK. She was the recipient of a Merit Scholarship, made the Dean’s List and won the “Provoking Change in Market Research 2013’ competition sponsored by ESOMAR and The Fringe Factory. While pursuing her studies, Jennifer interned as an Analyst at leading market research firm TNS UK. She also completed an internship with media consulting firm Golant Media Ventures. Prior to pursuing full-time studies, Jennifer worked for EF Education First for over 7 years and was promoted to several different positions; her most recent role was Product Manager for EF High School Year Abroad. Jennifer has extensive experience with strategic, digital and direct marketing, CRM and strategic sales planning. She has a track record of motivating teams, achieving sales targets and creating marketing campaigns with high response rates.Jennifer is passionate about marketing, specifically consumer insights and how to reach a target audience.Key specialties:Data analysisMarket segmentationMarketing analyticsStrategic and tactical marketingTeam leadership
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