Jennifer Armstrong
Owner General Manager @Armstrong Family Winery
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WORK HISTORY
Owner General Manager @Armstrong Family Winery
Walla Walla, WA, US
Manage business operations, sales and marketing for growing family winery* Lead sales through tasting room, online and outside sales* Build and coordinate Wine Club, including strategy, communications, release fulfillment and events * Manage tasting room operations and promotions* Lead communications, including member newsletter and emails, web site, marketing partnerships, social media and media relations* Coordinate internal, external and 3rd party/rental events* Oversee accounting, licensing, regulatory/compliance issues and manage consultant relationships* Assist with cellar work/wine making
SKILLS
ABOUT JENNIFER ARMSTRONG
Owner & GM of Armstrong Family Winery, responsible for sales, marketing, events, Club and administration.About AFW: My husband Tim and I founded Armstrong Family Winery in 2011 in a warehouse in Woodinville, WA - minutes outside of Seattle, and moved our family and wine production to Walla Walla, WA in 2017. Focused on crafting exceptional Washington wines with traditional Bordeaux varietals, we make wines in small lots using traditional methods and minimal intervention. We are passionate about crafting delicious, honest wines that tell the story of the vintage, the place and the people who guided the wines along the way. While we sell most of our wines direct through our tasting rooms in Woodinville and Walla Walla, and through our growing Wine Club, we are excited to partner with select distributors, bottle shops, clubs and restaurants to share our wines with enthusiasts who value high quality, hand-crafted wines made by small, passionate, independent producers.
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