Jennifer Renshaw

About Jennifer Renshaw

Data-driven Marketing Professional who utilizes marketing automation and CRM knowledge, campaign management, metric analysis, data mining, branding, and strategic planning experience to impact revenue generation for entrepreneurial, growing companies.Specific Skills and Competencies:• Over 9 years of experience in the marketing field• Certified as a Salesforce.com administrator and maintains a HubSpot Inbound certification• Analyzed and mined market research data• Proven success in both B2B and B2C markets across healthcare, technology, and consumer goods industries• Insight into Gen Y and Millennial market segments and campaign strategies, specifically using social media and digital tools• Twice launched a new product and announced acquisitions, managing the communications plan, press release, and multi-channel, comprehensive campaigns to support them• Effectively supervised a growing product line during a recession and promoted over product samples in a 4 month periodProficient technology tools: CRM (Salesforce.com), Marketing Automation Tools (HubSpot, Act-On, Eloqua, Emma, MailChimp, etc.), Social Media tools (HootSuite, Sprout, Buffer, etc.), Survey tools (SurveyMonkey, GetFeedback), Content Management Systems (HubSpot, WordPress, Square Space), Event Management tools (Eventbrite, Cvent), Project Management software (Trello, Milestones PM, Asana, etc.), MS Office Suite, Adobe Creative Suite, and implementation of integrated applicationsSpecialties: • Leadership• Branding• Data Analysis, Reporting, & Analytics• Marketing Strategy & Planning• Paid and organic search, SEM, SEO, and Google AdWords Design and Implementation• Comprehensive Campaign Management• CRM and Marketing Automation Database Administration• International Product Analysis• Company and Product Go-to-Market Strategy• Internal and External Communications• Social Media• Digital Advertising• Sales Operations• Account Management• Customer Service & Support

Experience

1. Founder and CEO

   Brand Mark Digital

   Apr 2019 — Present · Nashville, TN, US

   Technology and Digital Marketing Operations companySpecializing in marketing automation, CRM, AI, RevOps, Google Analytics and Attribution Reporting, nurturing campaigns, data and analytics, and branding.Learn more at brandmarkdigital.com

Education

• Saint Louis University

  BSBA, International Business, Marketing, Economics

  2006 — 2010

Skills

• Analytics
• Competitive Analysis
• Consumer Goods
• Marketing
• Process Improvement
• Leadership
• Crm
• International Business
• Google Analytics
• Food & Beverage
• Reporting & Analysis
• Marketing Communications
• Account Management
• Product Management
• Market Research
• International Marketing
• International Trade
• Problem Solving
• Data Analysis
• Product Development
• Analysis
• Database Admin
• Salesforce Administrator
• Database Management
• Management
• Healthcare
• Beverage Industry
• Email Marketing
• Performance Reporting
• Brand Development
• Microsoft Office
• Sales
• Product Marketing
• Social Networking
• Brand Awareness
• Social Media Marketing
• Entrepreneurship
• Strategic Planning
• Social Media
• International Development