Jennifer Carson

About Jennifer Carson

Hi, I’m Jennifer—a passionate communicator, marketing strategist, and relationship builder with a career rooted in helping organizations and individuals thrive. With expertise spanning corporate communications, marketing, public relations, and change management, I’ve made it my mission to craft impactful strategies, help people tell their stories, and drive results that make a difference.Throughout my career, I’ve led transformative marketing initiatives for organizations ranging from innovative financial institutions to dynamic municipalities and nonprofits. As Vice President of Marketing & Communications at Wellby Financial, Houston’s second-largest credit union, I lead an award-winning marketing team in creating omni-channel strategies that empower members, drive revenue growth, and strengthen community connections. Whether it’s leading data-driven campaigns, fostering brand excellence, or mentoring high-performing teams, my work is grounded in collaboration, creativity, and purpose.My journey began with a passion for connecting people to ideas and amplifying their voices. Over the years, I’ve built marketing and communication functions from the ground up, advised executives on aligning messaging with business goals, and delivered campaigns that inspire trust and action. From increasing brand awareness at Frost & Sullivan to championing financial well-being at USAA Bank, I’ve honed my skills in storytelling, leadership, and innovation.While my career in marketing and communications is a cornerstone of who I am, my ultimate goal is to do good and put good into the world. I believe that authentic marketing, purposeful storytelling, and thoughtful strategy have the power to create lasting, positive change—for people, businesses, and communities alike.Let’s connect and create something extraordinary together.

Experience

1. Vice President, Marketing & Communications

   Wellby Financial

   May 2023 — Present · Houston, TX, US

   As Vice President of Marketing & Communications at Wellby Financial, the second-largest credit union in Houston, I proudly lead an award-winning team dedicated to driving business growth, supporting financial well-being, and empowering our members to prosper. Reporting to the Chief Strategy Officer, I oversee strategic marketing and communication efforts that position Wellby as a trusted financial partner and industry leader.Key accomplishments include- Driving Revenue & Growth: Develop and execute data-driven, omni-channel marketing strategies that generate measurable revenue growth across retail, lending, and digital channels, while increasing member acquisition, retention, and engagement- Supporting Member Prosperity: Promote products and services that empower members to achieve financial goals, from saving for the future to achieving homeownership, while emphasizing financial literacy and long-term well-being-Brand Leadership: Govern Wellby’s brand architecture to ensure consistent, impactful messaging across all platforms, strengthening trust and awareness of our mission and vision- Public Relations & Communications: Lead executive communications, media relations, and crisis management strategies to enhance Wellby’s reputation as a financial expert and community advocate- Operational Excellence: Streamline marketing operations and foster cross-functional collaboration to maximize efficiency and effectiveness- Community Engagement: Build partnerships and initiatives that reinforce Wellby’s commitment to improving financial health and prosperity in the Greater Houston area- Team Development: Mentor and inspire a high-performing team, cultivating a culture of innovation, excellence, and continuous improvement.I take pride in leading the team that ensures Wellby delivers measurable results, enhances the member experience, and fulfills its mission to empower financial prosperity for our members and community.

Education

• Texas State University

  Bachelor of Arts (B.A.), Mass Communications with an emphasis in Public Relations; Communication Studies

  2008 — 2013