Jennifer Yu
- Role
- Product Marketing Program Manager at Project Management Institute
- Location
- Jonesborough, TN, US
- LinkedIn followers
- 500 followers
About Jennifer Yu
As a creative problem-solver and a pragmatic leader, I bring big ideas to life with skill…
Experience
Product Marketing Program Manager
Jan 2023 — Present
Plan and manage multiple complex programs to support business-as-usual marketing workstreams and net-new strategic initiatives- Partner with stakeholders to document program plans including scope, requirements, core bill of materials, goals, RACIs, and project plans- Project manage key initiatives through all phases of the program management lifecycle including inception and planning, time and resource allocation, execution, adoption and ongoing support- Serve as the glue between cross-functional teams to ensure that critical priorities are met, completed on time, in scope, and on budget. Ensure communication of priorities, projects/programs, and results to leadership and larger team- Develop and maintain dashboards/reporting tools in Tableau and Adobe Analytics to empower team members to better track marketing performance- Engineered new and improved process for managing budgets and working with vendors- Onboarded new project management tool (Monday.com) across team of 16+ marketers.
Education
American University
Bachelor’s Degree, International Studies and Business Administration (Marketing Specialization)
2013 — 2017
The Chinese University of Hong Kong
Bachelor's degree, International/Global Studies and Business Administration
2016 — 2016
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