Jennifer Prasol
Digital & CX Analytics | Experimentation | Data Strategy & Products
- Role
- Digital & Marketing Data Strategist at Santander US
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Jennifer Prasol
I turn data into business outcomes.Strategic analytics leader with demonstrated ability to deliver digital growth and customer experience optimization, improve marketing ROI and influence digital product roadmaps. Subject-matter expert individual data strategy and platform management with a track record of empowering self-service and analytics productivity & results.Experience Includes:Digital AnalyticsDigital Product AnalyticsAB TestingExperimentationMarketing AnalyticsMarketing AttributionBusiness IntelligenceData IntegrationVoice of the Customer (VoC)Customer ExperienceAudience TargetingAdvanced AdvertisingData ScienceTeam LeadershipStorytellerLanguages/Applications: SQL, Hive, Cloudera, AWS Redshift, Google BigQuery R, Adobe Analytics, Google Analytics, Amplitude, Adobe Target, PowerBI, Tableau, Contentsquare, Glassdoor, Tag Management,Industries: Retail, Computer Hardware/Software, Media and Entertainment, Financial Services, Health Insurance, Internet, Non-Profit
Experience
Digital & Marketing Data Strategist
Jun 2025 — Present
Education
Wellesley College
BA, Economics, Computer Science
Babson F.W. Olin Graduate School of Business
Master of Business Administration - MBA, Business Analytics, Data Science
Skills
- Microsoft Excel
- Web Analytics
- A/B Testing
- Business Intelligence
- Microsoft Office
- Conversion Optimization
- Big Data Analytics
- Amazon Redshift
- SEO
- Business Analysis
- Webtrends Analytics
- User Experience
- Tableau
- Management
- Program Management
- Enterprise Software
- Omniture
- Web Marketing
- Website Development
- Crm
- Analytics
- Marketing
- Key Performance Indicators
- Customer Relationship Management (Crm)
- Google Analytics
- Sql
- Multivariate Testing
- Data Conversion
- Tag Management
- Business Analytics
- Hadoop
- R
- Online Marketing
- Strategy
- E-Commerce
- Hive
- Data Analysis
- Predictive Analytics
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