Jennifer Perenchio
Marketing Communications Manager @Tarkett
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WORK HISTORY
Marketing Communications Manager @Tarkett
Paris, FR
Develop and execute comprehensive tailored to the EMEA market, including email marketing, digital campaigns, and content marketing initiatives- Collaborate with regional marketing teams, product managers, and sales leaders to define campaign objectives, messaging, and target - Manage end-to-end campaign execution, from concept development and creative briefs to campaign deployment and performance tracking- Utilize tools (such as HubSpot) to create, execute, and optimize automated email campaigns, lead nurturing workflows, and customer segmentation strategies- Collaborate with external agencies and vendors to support campaign execution and ensure quality and consistency across all marketing assets.
EDUCATION
UVSQ Université de Versailles Saint-Quentin-en-Yvelines
Bachelor's degree, English Language and Literature, General
University of Louisiana at Lafayette
Master of Science - MS, Public Relations, Advertising, and Applied Communication
University of Louisiana at Lafayette
Master of Business Administration - MBA
UVSQ Université de Versailles Saint-Quentin-en-Yvelines
Bachelor's degree, Arts, Entertainment, and Media Management
SKILLS
ABOUT JENNIFER PERENCHIO
Digital Communications & Marketing Specialist | B2B Growth | Content Strategy | International ExperienceI help companies grow by designing and executing impactful digital communication strategies that drive lead generation, customer engagement, and brand visibility. With over 10 years of international experience across 6 industries and 3 countries, I bring a unique blend of creativity, structure, and strategic thinking to every project. My approach: simplify customer journeys, align brand messaging, and activate the right digital levers to maximize marketing performance.🤝 My mindset: collaborative, results-driven, and always curious. My strengths: bilingual (FR/EN), cross-cultural agility, and hands-on expertise with tools like HubSpot, Salesforce, CMS platforms, and Hootsuite.I’m passionate about innovation, generative AI, and content strategies that make a real difference. Let’s connect and create something meaningful together!
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