Jennifer Pinkett

About Jennifer Pinkett

Creative, Energized, and Collaborative is my motto!With over 8 years of experience in digital marketing within the CPG space, I’ve led strategic initiatives that bridge brands with consumers across every touchpoint of the digital path to purchase. I\'ve worked with iconic retail grocery brands like Smithfield, Nathan’s Famous, Eckrich, Quest Nutrition, and Atkins—driving measurable growth through consumer-first eCommerce strategies.I specialize in leveraging data-driven insights and technology ecosystems to streamline operations, increase efficiency, and deliver scalable digital programs that resonate in a fast-paced competitive retail landscape.At Simply Good Foods, I currently lead digital strategy efforts for the Atkins and Quest Nutrition brands—developing integrated digital commerce initiatives across top U.S. retailers, Walmart and Sam\'s Club to maximize impact and performance.

Experience

1. Associate Ecommerce & Digital Marketing Manager

   Smithfield Foods

   Feb 2020 — Present · Chicago, IL, US

   Coordinate with brand leads and agency partners on digital strategy+ Lead project management across retail brand websites+ Implement new marketing technology roll-outs + Relationship management with IT and 3rd party vendors + Social and Platform strategy building + A.I. Integration across marketing efforts

Education

• Christopher Newport University

  BS in Business Administration, BSBA - Marketing

  2014 — 2018