Jennifer Patterson
Head of Content @KoRo
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WORK HISTORY
Head of Content @KoRo
Berlin, DE
SKILLS
ABOUT JENNIFER PATTERSON
I\'m passionate about telling stories that connect to an audience and strengthen a brand. It\'s this passion that has led to 10+ years focused on creating engaging content — first in publishing, then in copywriting and creative campaigns, and finally through content strategy, brand building, and content marketing. Looking back: I\'ve written long- and short-form articles on everything from overpriced whisk(e)y and the ghost of Alexander Mackenzie, to West Coast fashion (think: Lululemon) and drool-worthy seafood towers. In 2015 I shifted into copywriting, becoming a true \"content gatekeeper\" to oversee not just B2B and B2C marketing, but all content for SEO, performance, social media, web, and app, too. Present: My focus is on growing and leading strong and highly motivated teams. When I see my team succeed, I succeed, and when my team fails, I fail. I balance this with hands-on work developing strategies for content and SEO, exploring product and content marketing opportunities, and brand (re)building.What else? I think the em dash is golden and the exclamation point is overrated.
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