Jennifer Orechwa
Chief Executive Officer @Salt Marketing
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WORK HISTORY
Chief Executive Officer @Salt Marketing
US
EDUCATION
The University of Georgia
ABJ, Journalism & Telecommunications
ABOUT JENNIFER ORECHWA
I’m a digital marketing leader with nearly three decades of experience turning passion-led businesses into thriving brands. After building and exiting a seven‑figure business (twice on the Inc. I launched Salt Marketing, as a fractional CMO and full-service agency to empower health & wellness professionals with sustainable, organic growth systems.At Salt, I lead a team certified in StoryBrand, Keap, Thryv, Memberium, and Hive. Together we help wellness practitioners attract clients, streamline operations, and deepen impact—without relying on short-lived tactics or an endless cycle of paid ads. We believe in inbound, automated, story-based marketing that brings consistent results.What I’ve accomplished:Built and exited a seven-figure company, earning 2× Inc. recognition before reinvesting in growth post-exitLaunched Salt Marketing, supporting wellness leaders through inbound, organic, and sustainable marketing systemsHost of the \"Worth Your Salt\" podcast, now in its third season, featuring industry experts, helping practitioners build trust and authority Featured guest & thought leader on podcasts like Practice of the Practice and Wellness Pro, sharing insights on trust-building and content-driven growthWhat I believe:Story-led content wins. When you speak directly to your audience’s needs, you build deeper connection and loyalty.Systems beat sporadic content. Consistency powered by automation drives scalable success in wellness.Clarity creates momentum. Clear messaging and focused strategies provide the foundation for impactful growth.Authentic relationships matter. Real connections lead to real results—and lifetime clients.Your personal brand is your greatest asset. It builds trust, authority, and sustainable growth.Legacy is built daily. I\'m passionate about creating frameworks, teams, and programs that outlast trends and amplify impact.What drives me:Real Impact: I am obsessed with tangible outcomes—whether our strategies bring in new clients, increase retention, or scale operations.Talent Development: Helping wellness professionals and marketing teams elevate their game is deeply rewarding.Clear, Practical Strategy: No fluff. I focus on effective systems and sharp storytelling that move the needle.Excellence in Execution: I set high standards—for myself, my team, and my clients—because wellness brands deserve nothing less.Purposeful Legacy: I want Salt Marketing and its partners to redefine how personal branding and content strategy serve wellness communities—for the long haul.
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