Jennifer Watson

Higher Education Advancement Professional

Role: Senior Director of Annual Giving at East Carolina University
Location: Greenville, NC, US
LinkedIn followers: 500 followers

About Jennifer Watson

Higher education advancement professional with comprehensive experience in annual giving, alumni relations, communications and marketing, event planning, stewardship, and volunteer management. Experienced on-camera, voice-over, and radio talent.

Experience

Senior Director of Annual Giving
East Carolina University
Mar 2022 — Present · Greenville, NC, US
Overall management, guidance, and operation of East Carolina’s comprehensive annual giving program to increase awareness, alumni participation, and annual giving revenue among constituent base. Oversee DXO program. Develop and oversee strategies to improve acquisition, renewal, and pledge fulfillment rates using a multitude of communication channels, including direct mail, phone, e-mail, day of giving, crowdfunding, and social media. Identify annual donors ready for next steps in cultivation for major or planned gifts. Serve as consultant to campus entities on annual giving strategies. Work with various campus partners to maintain efficiency and apply industry best practices and trends to annual giving program. Manage annual giving staff.

Education

Barton College
B.S.

Skills

Annual Giving
Media Relations
Newsletters
Alumni Relations
Marketing
Nonprofits
Event Marketing
On Air Talent
Event Planning
Editing
Philanthropy
Event Management
Publications
Volunteer Management
Training
Email Marketing
Marketing Communications
Facebook
Stewardship
Writing
Strategic Communications
Press Releases
Promotions
Fundraising
Social Networking

Contact information

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Work email
•••••@ecu.edu
Personal email
•••••@•••••.com
Direct dial
+17•••••••16

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Current company

East Carolina University

Higher Education · 8.6K employees · Founded 1907 · Greenville, North Carolina, United States

Throughout our history, the broad missions of teaching, research, and service have helped to guide the university and will continue to do so. However, as East Carolina University begins a new century, five specific dimensions of our mission will give sharper focus to our work. When considered in the context of our tradition, resources, and national reputation, these five areas provide the university with important opportunities for greater service and distinction in the coming decade. Assuring Access: Our resources and programs exist first and foremost to serve the people of North Carolina, especially as we shape the workforce of tomorrow. We are committed to a spirit of access to all the opportunities afforded by a major research and teaching university. We will develop and sustain programs that support this ideal. Supporting Student Success: Even as our research and extension enterprise grows, we remain committed to providing a great education in the classroom and to preparing tomorrow’s leaders through engagement, community service, and meaningful leadership experiences. Creating Opportunity for the East: No institution is more important to eastern North Carolina than East Carolina University. We will prepare tomorrow’s workforce, generate the intellectual capital that drives our economy, provide hands-on engagement with our region and state, and create new technologies from our research. Our Colleges of Business, Technology and Computer Science, and Fine Arts and Communication, as well as our health sciences schools, are significant drivers of the new economy. Forging Effective Partnerships: We are committed to building relationships with a wide range of partners for the benefit of the people of North Carolina. Responding to the Greatest Needs: The founding, growth, and continued success of East Carolina are all closely related to our effective response to the critical needs of communities and individuals.

ecu.edu

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About Jennifer Watson

Experience

Senior Director of Annual Giving

Education

Barton College

Skills

Find verified contacts for anyone on LinkedIn