Jennifer Yang

About Jennifer Yang

Business strategist with expertise in strategy, operations, marketing and product, leading high priority initiatives across Amex\'s businesses. Trusted partner in leading, operationalizing and managing international programs and cross-functional teams. Passionate about people & leadership development.Sector experiences span financial services, technology, entertainment and media, education, government, beer, professional services, beauty, healthcare and automotive industries.

Experience

1. Senior Manager, Consumer Strategic Engagement Team

   American Express

   Mar 2021 — Present

   Responsible for advancing business-critical product, marketing and strategic priorities across Amex\'s Global Consumer business.2022 Recipient of the President\'s Achievement Award for delivering significant business results above and beyond job scope.• Defined affiliate marketing strategy for loans product in 3 months and secured leadership adoption of recommended roadmap; created evaluation framework and led partner conversations to set program foundation• Facilitated product portfolio policy decision with ~40 leaders and peers from 10 functions by creating opportunity framework to analyze options and trade-offs; recommendation adopted by senior leaders • Led referral marketing welcome offer strategy and direct report; increased YoY new account growth by 250%+ through card member offer personalization strategy

Education

• NYU Stern School of Business

  Master of Business Administration - MBA

  2017 — 2019

• McGill University

  Bachelor of Commerce, Marketing, International Business

Skills

• Corporate Communications
• Blogging
• Communications Strategy
• Fundraising
• Strategic Communications
• Public Relations
• Internal Communications
• Media Relations
• Business Strategy
• Reputation Management
• SEO
• Community Relations
• Public Policy
• Reputation
• Social Media
• Public Affairs
• Strategic Planning