Jennifer Moser Gordon
Director Marketing, GS1
- Role
- Marketing Director at GS1
- Location
- Princeton, NJ, US
- LinkedIn followers
- 500 followers
About Jennifer Moser Gordon
Integrated marketing director with experience across CPG, food, beverage, retail, travel and technology industries. Proven expertise in developing brand-building strategies, crafting communication plans, and leading creative development, production and measurement. Working both Client and Agency side, comfortable in matrix environments. An energetic team leader known to craft creative, integrated plans that grow sales and strengthen brand equity.Areas of expertise- Brand building positioning, brand stewardship- Unearthing and leveraging consumer insights to craft creative strategy- Creative development, production- Digital and social media planning and execution- Account Management- Media planning- Innovation process development and new product launch planning- Market research- Agency relationship management
Experience
Marketing Director
Sep 2019 — Present · Ewing, NJ, US
Develop and implement marketing strategies for GS1 in Retail - Marketplaces, Apparel, General Merchandise, Fresh Foods, CPG - to help drive the adoption and use of GS1 standards and services around the world. Drive global branding initiatives across the federation.
Education
University of Vermont
BS, Business Administration
Skills
- Market Planning
- Advertising
- Online Advertising
- Customer Relationship Management (Crm)
- Creative Direction
- Integrated Marketing
- Brand Awareness
- Digital Marketing
- Management
- Interactive Advertising
- Marketing Communications
- Marketing
- Social Media
- Cross-Functional Team Leadership
- Marketing Management
- Online Marketing
- Strategy
- Multi-Channel Marketing
- Crm
- Brand Development
- Interactive Marketing
- Account Management
- Creative Strategy
- Leadership
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