Jennifer M. Hoyt

About Jennifer M. Hoyt

I’m a senior marketing executive with 25+ years of experience transforming B2B brands across the print, packaging, and specialty finishing industries. My career journey spans from foil stamping to digital strategy—giving me a rare blend of technical insight and marketing leadership that drives measurable growth.Currently, I serve as Director of Marketing & Ecommerce for Stouse, where I lead brand strategy, customer engagement, and product marketing for a portfolio that includes decals, magnets, labels, signage, folding cartons, and plastic products. I’ve played a central role in rebranding initiatives, ecommerce growth, and expanding customer acquisition across digital and trade channels—particularly during our integration into Brook + Whittle’s Sprink Division.Previously, I led communications and project management for BrightMARKS and API Foils, where I managed technical marketing for high-end printing techniques such as embossing, holographic foils, and specialty coatings. I’ve developed national campaigns, led product launches, and coordinated complex supply chains and multi-vendor collaboration.My approach blends creativity with analytics, hands-on product knowledge with digital-first strategy, and a deep belief in teamwork and clear communication. Whether launching new SKUs, crafting a sales enablement toolkit, or turning marketing insights into executive strategy, I thrive at the intersection of vision and execution.

Experience

1. Director of Marketing & Ecommerce

   Stouse

   Nov 2022 — Present · New Century, KS, US

   Stouse is a leading trade-only supplier of high-quality printed products, including decals, magnets, labels, signs, and plastic products, serving distributors across North America. Known for its wide product offering, fast turnaround times, and exceptional customer service, Stouse has been a trusted partner in the print industry for over four decades. In 2025, Stouse was acquired by the Sprink Division of Brook + Whittle, expanding its capabilities and integrating it into a larger network of print and packaging solutions.• Lead enterprise-wide brand marketing, digital strategy, and ecommerce for a leading wholesale trade printer.• Developed and launched multi-channel campaigns that expanded reach and increased B2B engagement.• Directed product positioning for new line offerings like folding cartons and flexible pouches.• Played a strategic role in acquisition communications, internal rebranding, and cross-company integration planning.• Collaborated closely with sales, operations, and leadership to align messaging, promotions, and tools that support distributor success and revenue growth.

Education

• The University of Kansas

  Bachelor of Science - Business, Business Administration, Marketing

  1988 — 1992

• Rockhurst University

  Master of Business Administration - MBA, Management, Marketing

  1994 — 1998

Skills

• Website Management
• Marketing Strategy
• Marketing Communications
• Communicatio
• Print Production Management
• Creative Direction
• Direct Mail
• Account Management
• Screen Printing
• Marketing
• Marketing Management
• Market Analysis
• Marketing Automation
• Lead Generation
• Email Marketing
• Strategy
• Social Media Marketing
• Promotions
• Branding Development
• Advertising
• Product Management
• Integrated Marketing
• Digital Printing
• Trade Shows
• B2b
• Copywriting
• Foil Stamping
• Management