Jennifer Paul

About Jennifer Paul

I help people say what they mean – visually.For 20+ years, I’ve worked behind the scenes with leaders, communicators, and creative teams to shape design that supports their message. I’m not here to “wow” people with flashy visuals; I’m here to make sure the content reads clearly, feels aligned, and looks polished without being overdesigned. That’s the kind of work I care about.Most of what I create lives inside the walls of an organization: presentations, reports, internal campaigns, leadership decks, event materials, branded templates. Things that need to make sense, be easy to use, and hold up over time. Where I’ve BeenI started out designing annual reports and investor materials, which taught me how to work on information-heavy content with tight timelines and high visibility. I later ran my own solo studio, working across industries like tech, housing, healthcare, and nonprofits. These days, I’m in-house at Pacific Life, supporting both internal and external comms – everything from brand campaigns to leadership decks.What I Do Well• Build presentation decks that support (not distract from) what leaders are trying to say• Create clean, reusable layout systems for recurring content• Bring order to scattered assets, clunky processes, and unclear requests• Partner with comms teams to make messaging more visual and accessible• Catch things others miss – be it a design detail or a logic gapBut what I’m best at is helping teams communicate consistently and confidently across all those quiet, often overlooked touchpoints.I’m also known as a lightning-fast problem solver. I thrive in high-stakes environments where clarity matters and trust runs deep. I work independently, manage ambiguity well, and ask the right questions to uncover the real need, especially when direction is vague.Things I’m Proud Of• Took the company’s annual reports online, helping drive a 63% jump in traffic• Rolled out creative for our 150th anniversary across social, signage, and employee channels• Helped reduce publication costs by over 135% and saved $300K+ by bringing it all in-house• Supported our rebrand as lead designer, updating core assets in partnership with agency teams• Created modular systems for internal platforms to make visual assets easier to use and reuseIf you need a designer who’s fast, adaptable, and deeply reliable – while also making your message feel clear and confident – I’m your person.

Experience

1. Senior Graphic Design Specialist, Corporate Communications

   Pacific Life

   Jul 2023 — Present · Newport Beach, CA, US

   Lead cross-functional collaboration on executive messaging, internal storytelling, and enterprise-wide brand initiatives. Partner with senior leaders to shape high-stakes presentation content and develop scalable design assets across digital-first, print, motion, and environmental platforms. Oversee the full lifecycle of corporate publications and internal comms deliverables, managing vendor relationships, review cycles, and quality control to ensure precision and brand alignment.Key Impacts• Managed 25%+ year-over-year increase in project volume since 2022, maintaining 100% on-time delivery across all deadlines.• Expanded divisional support by partnering on leadership decks, event collateral, and cross-functional materials; recognized as a go-to design resource company-wide.• Designed 40+ modular assets—banners and icons—for Splash, the internal communications platform, establishing a cohesive and scalable visual system across business units.

Education

• Baylor University

  BFA

Skills

• Posters
• Mac
• Page Layout
• Adobe Illustrator
• Proof
• Creative Direction
• Flash
• Logo Design
• Collateral
• Editing
• Art Direction
• Newsletters
• Word
• Photoshop
• Microsoft Word
• Graphics
• Microsoft Excel
• Powerpoint
• Adobe Photoshop
• Adobe Acrobat
• Packaging
• Proofing
• Marketing Strategy
• Brochures
• Excel
• Social Media
• Indesign
• Web Design
• Marketing
• Advertising
• Strategic Planning
• Quarkxpress
• Graphic Design
• Adobe Creative Suite
• Constant
• Layout
• Corporate Branding
• Mailchimp
• Marketing Communications
• Dreamweaver