Jennifer McBride-Castro
Business Strategy•US Hispanic Media• Client, Agency, Media Expertise•Former GM DishLATINO•Marketing for Condista
- Role
- Director Strategic Marketing at Condista
- Location
- Fairfax, VA, US
- LinkedIn followers
- 500 followers
About Jennifer McBride-Castro
Marketing and business leader with extensive experience in client, agency and media roles…
Experience
Director Strategic Marketing
Mar 2018 — Present
Develop and execute strategic marketing initiatives for 30+ represented and owned Condista Networks, the leading Spanish-language network representation group in Latin America and the U.S. Hispanic market. Partner with Pay TV affiliates on paid and earned marketing campaigns to drive tune in for networks, as well as distribution of portfolio of channels. Further support represented channels with analytics and operations, including campaign analytics and optimization, content metadata and grid improvements, package and subscriber level data and trending.
Education
Universidad de Sevilla
Certificate
Pontificia Universidad Católica del Ecuador
Certificate
Wake Forest University
BS
Skills
- Leadership
- Marketing
- Integrated Marketing
- Interactive Marketing
- Creative Direction
- Media Planning
- Market Planning
- Digital Marketing
- Advertising
- Management
- Television
- Strategy
- Spanish
- Marketing Strategy
- Budgets
- Digital Strategy
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