Jennifer Mastrapasqua

About Jennifer Mastrapasqua

With more than 14 years of experience at CAPTRUST, I am a seasoned marketing leader who specializes in executing and implementing integrated marketing programs that support the firm\'s growth objectives. CAPTRUST is a leading independent registered investment advisor that provides wealth management and retirement plan consulting services to clients across the U.S.My team and I are responsible for managing and executing marketing strategies and business development plans, coordinating between marketing and sales teams, and tracking and reporting on marketing programs. We also manage the firm\'s multiple websites and create VESTED, CAPTRUST\'s proprietary magazine. I am passionate about delivering high-quality marketing solutions that showcase the firm\'s expertise, value proposition, and client-centric approach. As a B2B and digital marketing expert, I leverage my skills in marketing communications, web management, and content creation to drive growth and innovation for CAPTRUST.

Experience

1. Director, Marketing

   CAPTRUST

   Jan 2021 — Present · Raleigh, NC, US

Education

• Radford University

  BBA, Marketing

  1990 — 1994

Skills

• Strategic Planning
• Direct Marketing
• Brand Awareness
• Brand Management
• Marketing Strategy
• Advertising
• Strategic Partnerships
• Strategic Communications
• Strategic Marketing
• Market Research
• Google Analytics
• Marketo
• Business Development
• Digital Marketing
• Microsoft Dynamics Crm
• Business-to-Business (B2b)
• B2b Marketing
• Account Management
• Analytics
• Public Relations
• Retirement Planning
• Market Planning
• Media Relations
• Business Strategy
• Corporate Branding
• Lead Generation
• Event Management
• Digital Strategy
• Strategy
• Team Leadership
• Brand Development
• Sales Management
• Social Media
• Sales
• 401k
• Project Management
• Marketing Communications
• Business Planning
• Management
• Sales Enablement