Jennifer Alexander
Founder @Thrive Strategy
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WORK HISTORY
Founder @Thrive Strategy
CA
Collaborative partner for rapidly growing companies. Work with founder-led businesses as a Sell-Side Advisor, helping owners prepare for and navigate the process of selling their companies. Recognized for maximizing company performance through innovative, appropriate tactics, & operational expertise. Trusted team member widely acknowledged for developing employees, supporting peers and advising CEO\'s & Boards. Areas of expertise: Start-ups | Financial Analysis | Strategic Planning | Mergers & Acquisitions | Accounting | Corporate Finance | Budget Planning | Financial Modeling | Entrepreneurship | Risk Management | Project Management | Auditing | Change Management
EDUCATION
Dalhousie University
Bachelor of Commerce - BCom, Commerce
ABOUT JENNIFER ALEXANDER
Most business owners spend years building their companies.But when it comes time to sell, many realize they are not fully prepared for the process.Financials may not clearly tell the story.Profitability isn’t fully understood.And the value of the business isn’t always positioned in a way that buyers recognize.The result?Owners often leave value on the table.I work with founder-led businesses as a Sell-Side Advisor, helping owners prepare, position, and navigate the process of selling their companies.Through my firm, Thrive Strategy, I partner with business owners to strengthen the financial and strategic foundation of their company so they can approach a sale with clarity and confidence.My background as a strategic CFO brings a deeper financial perspective to the sell-side process — helping ensure the business is properly understood, positioned, and presented to potential buyers.Selling a company is often one of the most significant financial events in an entrepreneur’s life.Preparation and positioning can make a meaningful difference in the outcome.Who I work with• Business owners considering selling within the next 1–5 years• Founder-led businesses preparing for a transition or exit• Entrepreneurs seeking to understand and increase the value of their company• Professional advisors supporting clients through business transitionsReferral partnershipsI frequently collaborate with trusted advisors who work closely with business owners, including:• Corporate and M&A lawyers• Accountants and tax advisors• Wealth advisors and family offices• Commercial bankers and lendersIf you work with business owners who may be considering selling their company, I would welcome the opportunity to Connect or message me here on LinkedIn
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