Jennifer Manni Ferraro
Senior Marketing Manager @Fidelity Charitable
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WORK HISTORY
Senior Marketing Manager @Fidelity Charitable
Boston, MA, US
Develop marketing strategies that attract and educate both Fidelity Wealth and non-Fidelity advisors, and companies, using both owned and paid channels. Create high-quality content using customer insights that may include educational modules, webinars, newsletters, web content, videos, and sales distribution material. Act as lead marketing partner in cross-functional programs, strategizing on the best tactics to meet aligned goals and objectives. Think and work across the broader organization to influence new opportunities for Fidelity Charitable and act as a subject matter expert. Work closely with functional teams like Fundraising and Distribution to ensure alignment to develop sales enablement strategies and materials.
EDUCATION
The Prout School
High School Diploma
Bryant University
Bachelor’s Degree, Marketing Major: Minors in Sociology and Communication
University of Rhode Island
Master of Business Administration (M.B.A.), Strategic Innovation
ABOUT JENNIFER MANNI FERRARO
I\'m a strategic digital marketing leader with a passion for building integrated campaigns that drive measurable business impact. With over 9 years of experience across financial services, I\'ve led cross-functional initiatives focused on content strategy, paid and organic search, and demand generation. In my current role at Fidelity Charitable®, I lead marketing campaigns focused on raising awareness of smart philanthropy with a donor advised fund. Fidelity Charitable® is the leading donor-advised fund sponsor in the country with a simple mission—to grow the American tradition of philanthropy. We have helped donors support more than nonprofit organizations with nearly $118 billion in grants. At Fidelity Charitable®, our job is to help donors maximize their generosity by providing programs that make charitable giving accessible, simple, and effective.In a previous role at Fidelity Investments, I partnered with business stakeholders to develop data-driven marketing strategies that optimized performance across the funnel—from awareness to conversion. My work helped reduce cost-per-visit by 5X and significantly grew engagement across key channels.I thrive in collaborative environments and bring a strong analytical lens to every project. I’m always exploring new ways to connect with audiences, improve campaign efficiency, and align marketing efforts with business goals. Let’s connect if you\'re interested in digital strategy, performance marketing, or building high-impact campaigns.
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