Jennifer Dooley Hildebrandt
Board Member at Petalfast
- Role
- Board Member at Petalfast
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Jennifer Dooley Hildebrandt
Jennifer Dooley is Chief Strategy Officer for Green Thumb Industries (GTI). Jennifer brings a decade of experience building consumer brands, driven by her uniquely creative and analytical approach to identifying and capitalizing on market opportunities to GTI. Prior to joining GTI, Jennifer led strategic Brand Development and Innovation at Storck USA, a top 10 global confectioner, known for brands Werther’s Original, Toffifay, Mamba, merci and RIESEN. While there, she managed a $100M brand portfolio P&L and brought to market dozens of new products, including the first non-confection product to come out of the century-old Werther’s Original brand: a Caramel Popcorn that knocked out incumbents, earning #1 ranks in the market, and the 2015 Snack Category Product of the Year. She also ran brand operations for the Werther’s Original Caramel Shoppe in the Germany Pavilion at Walt Disney World’s Epcot.Jennifer earned her MBA from Northwestern University Kellogg School of Management with a focus on Marketing, Entrepreneurship and Innovation. She graduated summa cum laude from the College of Charleston with a Bachelor of Science in Business Administration and English while a member of The College’s NCAA Division I Cross Country and Track + Field teams.She currently resides in Chicago, loves a nice rye, a good pen, puns and boxing.
Experience
Board Member
Jun 2021 — Present
Education
University of Washington
National Student Exchange, Business Administration, Marketing
College of Charleston
Bachelor’s Degree, Marketing, English
Northwestern University - Kellogg School of Management
Master of Business Administration (M.B.A.), Marketing Management, Entrepreneurship & Innovation
2012 — 2015
Skills
- Marketing Communications
- Customer Insight
- Competitive Analysis
- Integrated Marketing
- Brand Management
- Marketing Strategy
- Sales
- Marketing
- Trade Marketing
- Consumer Products
- Market Research
- Marketing Management
- Market Analysis
- Marketing Research
- Strategic Planning
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