Jennifer Pike

About Jennifer Pike

I am a marketing leader passionate about building meaningful connections between brands, audiences, and experiences. Over the course of my career, I have partnered with studios, media companies, and agencies to create strategies that bring stories to life, generate engagement, and deliver measurable results.I pioneered CRM email marketing in the early and was an early adopter of social media as a brand platform, shaping campaigns when the industry was still discovering its digital playbook. Since then, I have guided organizations through every wave of digital evolution, from SEO and analytics to content strategy, UX, and full-scale web development.Highlights of my expertise include:• Leading integrated digital marketing campaigns that scale across channels and markets• Developing high-performing teams through mentorship, collaboration, and leadership by example• Building brand visibility and loyalty through SEO, content marketing, and audience-first strategies• Driving digital transformation with systems that unite marketing, technology, and measurable outcomes• Managing major partnerships, events, and activations that connect audiences with culture and communityMy leadership philosophy is collaborative and future-focused, rooted in empowering teams and building long-term partnerships. I blend strategy with hands-on execution, ensuring that every campaign not only reaches the right people but creates lasting impact.

Experience

1. Founder & Head of Digital Strategy

   Pike X Digital

   Jun 2016 — Present · Los Angeles, CA, US

   Pike x Digital (formerly Phoenix Road Creative) is a boutique digital agency delivering full-funnel growth strategies for entertainment, media, luxury, and hospitality brands. Some of the companies I have worked with include: Palm Springs Life (Luxury Magazine)- Los Angeles, CA Molton Brown (Luxury Fragrance, Bath & Body) FUSE (Entertainment & Media)- Burbank, CA The Werk Howse (Entertainment & Media)- Los Angeles, CA Squid Farm Productions (Entertainment)- Los Angeles, CA Which? Publications (Media)- London, England Ground Control (Tech Company)- London, England Yoti (Tech Company)- London, England My work includes: Designing and developing high-performance WordPress websites using fully custom themes and plugins in HTML, CSS, PHP, and jQuery, optimized for speed, UX, and scalability Leading SEO and growth strategy using SEMrush, GA4, and Looker Studio to drive visibility, track KPIs, and surface high-impact opportunities Building CRM and email marketing frameworks tailored to each client’s lifecycle, integrating platforms like HubSpot, Mailchimp, and Constant Contact for segmentation, automation, and retention Developing cross-platform social strategies aligned with business goals and brand voice, prioritizing engagement, performance, and conversion Managing end-to-end project execution including stakeholder alignment, creative direction, vendor management, technical deployment, and ongoing optimization

Education

• Florida State University

  BA, English/Creative Writing & Communications

  1990 — 1994

• UCLA

  Web Design & Development, Graphic Art and Web Design

  2007 — 2009

Skills

• Scrum
• Bootstrap
• Grunt
• Event Planning
• Typography
• Web Development
• SEO
• Entertainment
• People Management
• Copywriting
• Illustrator
• Web Design
• Marketing Event Planning
• Marketing Budget Management
• Css3
• Social Media Marketing
• Budget Management
• Adobe Creative Suite
• Customer Service
• Email Marketing
• User Experience
• Front-End
• Marketing Strategy
• Wireframes
• Wordpress
• Jira
• Ember.js
• Marketing
• Gulp
• Jquery
• Photoshop
• Html5
• Bourbon
• Online Marketing
• Social Media
• Event Management
• Cascading Style Sheets (Css)
• Javascript
• Github
• Sass