Jennifer L. Horspool
Founder @Engagement Pr & Marketing
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WORK HISTORY
Founder @Engagement Pr & Marketing
Orange County, CA, US
Strategic brand and business growth partner to entrepreneurs, CEOs, Boards of Directors, and VPs of Marketing, Communications, and Business Development. Clients range from large and small B2B and B2C healthcare and other organizations to start-ups with and without funding, and physician practice management services aggregation organizations, as well as solopreneurs looking to make a big impact and become seen, known, and revered for their expertise. We are experts managing co-op brands, developing and refining company and physician practice cultures (including change management and integration of pre- & post-M & As), launching brands and reigniting life into damaged, tired, and best-kept-secret brands. We build brands via media relations, messaging, internal / external communications, social media engagement, events, business coaching, and operational efficiencies. Specialty training in ground-up de novo expansion and getting yes votes from civic leaders for project development.
EDUCATION
California State University, Fullerton
Bachelor’s Degree, Communications Public Relations, minor in Health
Brea-Olinda High School
High School Diploma
International Coaching Federation
Certified Coach, Business coaching and consulting
SKILLS
ABOUT JENNIFER L. HORSPOOL
30 years turning professionals, companies, and brands into the Go-To Resources of their industries, including critical pre & post M&A periods. NOTABLE CEOs CONSULTED: • Bruce Broussard, current CEO of Humana• Greg DeAtkine, current CEO of Heartland Veterinary Partners• Kris Bratberg, former CEO of US Anesthesia Partners • Kevin Coker, Proxima Clinical Research NOTABLE SUCCESS CASE: US Oncology (physician management services organization):• Turned around the firm\'s brand from unknown and unliked into the Go-To Resource for media, research orgs, and patients; triggering a 10-figure acquisition by a Fortune 14 company (McKesson). SPECIAL SKILLS:• Decade+ building healthcare start-ups and physician MSOs in oncology, hematology, radiology, anesthesiology, and dermatology with understanding of various models and challenges. • Understand the complex intricacies of assimilating inter-brand and intra-brand relationships critical to successful M & As. • Experience promoting Phase 1-4 clinical trials. OTHER EXPERIENCE:• BRANDING: Founder of a PR/Mktg/Branding agency for corporate clients, physician networks, healthcare technology, non-profits, retail.• MARKETING: VP of Marketing for 3 firms - Platinum Dermatology Partners (8-figure private start-up), Healthcare Communications Group (8-figure private), Aprenda Systems (start-up).• SALES:#1 Sales Rep Xerox and Pepsi Bottling Co.• RECRUITING: 100% placement success rate.• TRAINING: Authored & delivered numerous corporate programs in PR, Marketing, Branding, Leadership, Onboarding, and Event Planning.• EVENTS: Produced dozens of Corporate Events large and small with exhibit halls, stage management, logistics, speaker training, and off-site events.• SPEAKING- Audiences large & small:>2500 (Shared stages with A-list celebrities, 2017, 2018, 2019, via Zoom 20/21)- Colleges, Universities, Professional Organizations: dozens of presentations and leadership roles- American Cancer Society: Dozens of state & national conference presentations to hundreds of attendees
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