Jennifer Hacker

About Jennifer Hacker

I am proficient in many facets of digital marketing including:• Paid Search – Google Ads, Microsoft Ads (combined budgets over $1m/month)• Display, YouTube, Gmail, and Native ads• Social Ads – Facebook, Instragram, Twitter, Pinterest, LinkedIn• SEO – Keyword Research, Competitive Research, Technical Audits• Reporting and Tracking – Google Data Studio and Analytics, Tag Manager, Hubspot• Email Marketing – Mailchimp, Infusionsoft, Hubspot, Pardot, Klaviyo• Conversion Rate Optimization – A/B and Multivariate Testing• Strategy and leadershipMy Accomplishments:Scaling/Optimizing Campaigns• 79.2% increase in gross profit year over year for a paid search account • Delivered a record new leads in my 1st year while hitting a designated ROASSEO• Increased holiday organic traffic by 47% for a leading CPG company • Drove 180% increase in engagement for a Fortune 500 corporate communications teamAccount ManagementFeedback from a freelancing client:“As one of the fastest growing events companies in NYC, we knew we had a lot to gain by investing in ad income. However our results with simply funneling money into an internally managed account were less than fantastic. Jennifer\'s work, on the other hand, was MORE than fantastic. Through a systematic restructuring of our account, including many details we would have NEVER thought of, she was able to effectively double or triple our performance metrics across the board. Bottom line her work allowed our ads to appear in results above competitors - in a way that would not be possible at any budget! Jennifer is also incredibly punctual, insightful and easy to work with. Hire her!“Feedback from a media rep:“Jennifer is a true professional! I enjoyed working with her and found her to be one of the best media managers I have ever worked with in my 30+ years in the industry.She has always been excellent at detail, accessible, great at problem solving and I wish more agencies had professionals like Jennifer Hacker!”LeadershipFeedback from a former team member:“Jen was a sensational marketing director in the time I worked for her. Her knowledge of marketing and the industry as a whole is exceptional. As a director, Jen was motivational and encouraged the whole team to learn more and reach our full potential. She’s the only person that I’ve heard say marketing figures are ‘fun’ and this has somehow rubbed off on me, because I now am excited over marketing figures.”

Experience

1. Director of Customer Acquisition

   Organics Ocean, a Rain Media Brand

   Feb 2026 — Present

Education

• Western Governors University

  Marketing/Marketing Management, General

  2011 — 2015

• Hofstra University

  Music

  1996 — 2001

Skills

• Market Research
• Editing
• Budgets
• Microsoft Office
• Sales
• Online Advertising
• Fundraising
• Marketing Strategy
• Public Relations
• Media Relations
• Media Planning
• Photoshop
• Powerpoint
• Microsoft Excel
• Time Management
• Media Buying
• Copywriting
• Press Releases
• Television
• Email Marketing
• Marketing
• Social Media
• Event Management
• Marketing Communications
• Facebook
• Advertising Sales
• Higher Education
• Public Speaking
• Advertising
• Online Marketing
• Strategic Planning
• Newsletters
• Customer Service
• Blogging
• Research
• Event Planning
• Radio
• Account Management
• Social Networking
• Social Media Marketing