Jennifer Brumbaugh
Director of Digital Marketing, HCP and Patients
- Role
- Director of Digital Marketing, Hcp and Patient Strategy at Viatris
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Jennifer Brumbaugh
Decisive strategic and systemic leader for marketing brands. Sound experience in marketing, project management, sales, and analytics. An agile leader practiced in the arts of influencing, negotiation, and collaboration. Excellent communication and presentation skills. Sincere passion for coaching and talent development. Core Marketing Competencies- Campaign Development & Management- Digital & Online Marketing (advertising, SEO/SEM, website, content strategy, social)- Commercial and Video Production- Content Strategy Development- Global Brand Marketing- Media Planning- Synthesize Market Research & Insights- Complex Project Management- Advanced Analytics / Competitive Analysis- Agency Management- Relationship Management- New Product Launches- Expert (Dental / Medical) Marketing- P&L Management
Experience
Director of Digital Marketing, Hcp and Patient Strategy
Feb 2021 — Present · Canonsburg, PA, US
Education
La Salle University
MBA, Marketing
2004 — 2007
Penn State University
BS, Industrial Engineering
1997 — 2003
Skills
- P&L Management
- Strategy
- Consumer Insights
- Digital Strategy
- Fmcg
- Category Development
- Product Launch
- Brand Development
- Segmentation
- Market Research
- Customer Insight
- Category Management
- Marketing
- Management
- Sales
- Digital Marketing
- Account Management
- Forecasting
- Brand Management
- Cross-Functional Team Leadership
- Women Leaders
- Marketing Strategy
- Trade Marketing
- Consumer Products
- Relationship Development
- Direct Sales
- Shopper Marketing
- Talent Acquisition
- Marketing Management
- Competitive Analysis
- Leadership
- Strategic Planning
- Brand Architecture
- Analytics
- Collaborative Leadership
- Brand Equity
- Fast-Moving Consumer Goods (Fmcg)
- Product Development
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