Jennifer Derke Norwood

About Jennifer Derke Norwood

Jennifer Derke Norwood is a Consultant at Privacy Wise. She brings her expertise in digital advertising industry standards and product development. She is skilled in building strategic roadmaps, facilitating collaboration, and bridging knowledge gaps across departments. She can get into the weeds with engineers and build the executive narrative.She has built communities of over 300+ engineers and product managers, enabling and accelerating their builds. She regularly leads and/or contributes to open-source projects.Previously, she was a Senior Technical Product Manager at Amazon, where she designed and implemented privacy solutions across the Amazon advertising platforms and media channels.Jennifer is known for her work at IAB Tech Lab, where she developed software standards to solve for ad industry challenges (consumer trust, privacy regulation, supply chain transparency, fraud). Her major accomplishments include delivering the following technical standards; ads.txt 1.0, IAB Europe Transparency and Consent Framework (TCF v1 and v2), IAB CCPA Framework, OpenRTB 2.5 & 3.0, and sellers.json. She oversaw working group collaboration from inception to publication to implementation, all while mitigating conflicts and driving solutions for publishers, advertisers, intermediaries, and ad tech companies.Jennifer lives in the San Francisco Bay area in California.

Experience

1. Consultant

   Privacywise Llc

   Oct 2022 — Present

   PrivacyWise is a boutique consulting firm, specialized in providing strategic advice on data protection, and in particular helping technology companies to implement Privacy by Design.We focus on helping both sides of the tech-legal equation, by helping to translate back and forth - acting as middleware - between privacy legal teams and product and engineering teams.

Education

• Linfield University

  Bachelor of Arts (BA), Philosophy

Skills

• Fundraising
• Social Media
• Social Networking
• Strategic Roadmaps
• Programmatic Advertising
• Social Media Marketing
• Strategic Partnerships
• Yield Management
• Sales
• Digital Marketing
• Technical Documentation
• Online Advertising
• Analysis
• Product Requirements
• Reporting & Analysis
• Teamwork
• Mobile Marketing
• Digital Strategy
• Digital Media
• Optimization
• Strategic Planning
• Advertising
• Ad Exchanges
• Data Analysis
• Public Speaking
• Start-Ups
• Web Development
• Rtb
• Agile Project Management
• Product Management