Jennifer Kushner Pfeiffer
Marketing and Communications Leader | Driving Brand Growth and Guest Engagement in Travel, Tourism, Hospitality and F&B.
- Role
- Corporate Director of Marketing and Communications at Distinctive Hospitality Group
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Jennifer Kushner Pfeiffer
I am a seasoned Marketing and Communications Executive with over 20 years of experience…
Experience
Corporate Director of Marketing and Communications
Jun 2016 — Present · Natick, MA, US
Hospitality professional leading marketing and communication activities for six hotels and six restaurants for a privately owned hotel ownership and management company. Distinctive Hospitality Group (DHG) owns and manages a distinctive collection of hotel properties and restaurants in the Northeast, including The VERVE Hotel - Boston-Natick, Hampton by Hilton, Boston-Natick, Holiday Inn Boston-Cambridge Area, Spark by Hilton Mystic Groton (CT), Hilton Mystic (CT), Madison Beach Hotel (CT), and SKYBOKX 109 Sports Bar & Grill, Natick. Opened 1st Spark Hotel in the world. Hotel products include premium economy, focused service, mid-tier, and a luxury four diamond award winning location; restaurants include casual dining to white tablecloth. Manage, support and lead the execution of marketing and communication efforts to drive revenue growth. Collaborate with on property teams to identify goals, implement strategies, and create hyper local marketing campaigns and events to drive revenue across hotels and unique restaurant concepts. Implement marketing tactics and initiatives, managing multiple projects and goals from a central location with onsite property visits. Responsibilities include, but not limited to:Managing digital footprint (multiple owned websites, OTA content, partner sites, digital ads, social platforms, reputation management)Content Management including social media, storytelling, email marketing, blogs, press pages, and UGC;External Partner Relationships including public relations, local partnerships, local and state tourism boards; Communications Strategy to increase awareness and gain earned media placements.Manage the creative process and content for marketing collateral including but not limited to hotel fact sheets, restaurant menus, digital slides, trade show materials, invitations, sales and event flyers and posters. Coordinate and manage property photo shoots, media tours, and influencer and content creator visits.
Education
Virginia Tech
Bachelor's of Science, Marketing Management, Marketing/Marketing Management, General
1989 — 1993
Skills
- Hospitality Management
- Public Speaking
- Resorts
- Delphi
- Wedding Management
- Restaurants
- Social Media
- Weddings
- Trade Shows
- Hospitality
- Menu Development
- Corporate Events
- Convention Services
- Event Management
- Market Planning
- Creative Event Planning
- Social Networking
- Private Events
- Meeting Planning
- Budgets
- Food
- Front Office
- Revenue Analysis
- Management
- Event Planning
- Coordinating Events
- Receptions
- Events Coordination
- Marketing
- Public Relations
- Media Relations
- Sales
- Wedding Planning
- Parties
- Catering
- Banquets
- Food Service
- Hotel Management
- Non-Profits
- Social Media Marketing
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