Jennifer Koszarek
Marketing @ Alma
- Role
- Senior Manager, Account Based Marketing at Alma
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Jennifer Koszarek
Hey there! I\'m a Seattle-based marketing leader who loves building things from scratch. Over the past 7+ years, I\'ve been the person who jumps in when B2B SaaS startups need someone to create marketing functions that didn\'t exist before. Basically I GSD. At Series C/D companies like Alma and HackerOne 🪲, I\'ve had the thrill of launching first-ever field marketing programs, building demand gen engines from the ground up, and creating account-based strategies that actually move the needle on revenue. There\'s nothing more exciting to me than turning a marketing experiment into a sustainable growth channel!My favorite projects have been: Planning unique global experiential events bringing hackers together - hello live hacking events! Implementing evergreen campaigns maximizing existing databases - hello recycled leads campaign! Launching first of its kind programs - hello ambassador program! My journey actually began in hospitality, working for brands like Fairmont, Starbucks, and Disney. Those years taught me something invaluable—exceptional customer experiences are everything. I bring that same service mindset to my marketing work today.Currently, I\'m channeling my experience into something meaningful: making high-quality, affordable mental healthcare more accessible through smart marketing strategies. Outside of work, I\'m a mom to fraternal twin girls and enjoy eating and drinking my way through cities, as well as exploring my own town and suburbs. My hobbies include dance, all things organizing from home improvement to asana projects and naturally, planning social gatherings and themed parties. I geek out on work convos, Filipino food and the latest rom-com book. Always happy to connect with fellow marketers, cybersecurity and hospitality folks, or anyone passionate about building great things! Hope to connect soon 🤝
Experience
Senior Manager, Account Based Marketing
Feb 2025 — Present
Building and scaling ABM function targeting high-value accounts across consultants, brokers, and employers- Fostering strategic alignment between payer sales teams and internal stakeholders- Driving significant awareness of Alma\'s platform through targeted ABM campaigns
Education
Washington State University
Bachelor of Business Administration (B.B.A.)
Florence University of the Arts
Viticulture and Culinary
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