Jennifer Koster

About Jennifer Koster

I’m an empathetic writer and creative problem solver who cares deeply for details. After 15+ years tackling complex content challenges in healthcare, finance, education, and retail, I’m using strategic thinking, process prowess, and word wizardry to build better product experiences through user-centered content. My happy place is a mission-and-values driven org that knows great content cures headaches, creates joy, and takes time—and invests accordingly.

Experience

1. Senior Manager, Copywriter

   MyFitnessPal

   Apr 2021 — Present · Austin, TX, US

   Content lead for the #1 global nutrition tracking app, passionately working to make members’ health & fitness journeys intuitive, insightful, and joyful—so they stick around, hit their goals, and tell their friends.>> Partner with UX design, research, PMs, engineers, localization, marketing, customer happiness and legal to ensure content addresses user pain points, is on brand, and aligns with product vision and OKRs.>> Write clear, actionable UX content, microcopy, and user flows of all kinds: transactional, explainer, educational, onboarding, error messages, FAQ, you name it.>> Manage marketing copy team and write brand copy for video, email, paid social & native ads.

Education

• Salisbury University

  Bachelor of Arts, Communications

• University of Westminster

  Master of Arts - MA, Mass Communication/Media Studies

Skills

• Advertising
• Web Content Management
• Email Marketing
• Blogging
• Social Media
• Web Analytics
• Integrated Marketing
• Press Releases
• Copywriting
• Online Advertising
• Social Media Marketing
• SEO
• Marketing Communications
• Facebook
• Digital Marketing
• Content Development
• Content Strategy
• Newsletters
• Strategic Communications
• Editing
• Public Relations
• Media Relations