Jennifer Pittleman

About Jennifer Pittleman

I have 16+ years of integrated communications experience and am currently working at global communications agency FleishmanHillard. I have strong consumer and B2B marketing experience and have worked with brands across various sectors – including tech (AT & T, SAP, Barnes & Noble\'s NOOK, iRobot), retail (Tommy Hilfiger, The Limited), music (Aimee Mann, Suzanne Vega), travel (Hyatt Hotels, Connecticut\'s Office of Tourism), beauty (Amore Pacific owned LANEIGE), financial services (Chase, Citibank) and healthcare (Phonak, Eisai). Over my career, I have developed crucial social media and media relations skills and am most passionate about building integrated programs that serve clients\' overall business objectives while speaking authentically to its audiences. Skills include: Social Strategy, Media Relations, Media Strategy, Influencer Relations, Influencer Strategy, Executive Communications, Content Strategy, Media & Social Measurement Management, Paid Media Management.

Experience

1. Senior Vice President

   FleishmanHillard

   Apr 2022 — Present · Boston, MA, US

   As a SVP, I operate as client relationship manager (CRM) for many of my clients, building trusting relationships where I listen closely to understand clients\' pain points and in turn bring them strategic, data-based and creative solutions. This could include anything from revamping an earned media strategy to meet the demands of a competitive B2B tech media landscape to introducing a nano-targeting paid media pilot (across paid social and programmatic) to amplify earned and owned content to niche B2B audiences. I have also built social media strategies for clients like United Cards by Chase, along with SAP sports and entertainment sponsorships, both anchored in deep audience research and platform-specific usage trends. I also built an influencer strategy for Caterpillar, helping create a singular roadmap for brand and product teams\' approach and process for working with influencers. Lastly, I oversaw two major video production projects for Essity brands, TENA and Tork, working closely with talent (including celebrity, customer and brand spokespeople), creative teams, paid media / sponsored media teams to marry all the elements of the project together.

Education

• New York University

  Bachelor of Music, Music Business

  2005 — 2009

Skills

• Digital Marketing
• Online Marketing
• Content Strategy
• Google Analytics
• Marketing Communications
• Facebook
• Press Releases
• Digital Media
• Copywriting
• Public Relations
• Media Relations
• Social Media Marketing
• Blogging
• New Media
• Social Media