Jennifer Keys
Marketing Strategy | B2B SaaS Growth | B2C Acquisition | Demand Gen | Brand & Content
- Role
- Segment Marketing Manager at Inspira Financial
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Jennifer Keys
Dynamic, results-driven marketing leader skilled in crafting and executing high-impact strategies that drive growth across industries such as healthcare, workplace wellness SaaS, property management SaaS and financial services. Skilled in aligning marketing initiatives with business goals to boost revenue, elevate brand visibility, and engage target audiences. Adept at leading cross-functional teams and leveraging data-driven insights to deliver measurable results through effective demand generation.
Experience
Segment Marketing Manager
Dec 2025 — Present
Develop and execute B2B healthtech marketing strategies supporting the Health and Benefits segment
Education
Louisiana Tech University
Bachelor of Science, Marketing
Skills
- Management
- Competitive Analysis
- Corporate Wellness
- Event Management
- Product Marketing
- Digital Marketing
- Direct Marketing
- Banking
- Marketing Strategy
- Online Marketing
- Health & Wellness
- Social Media
- Product Development
- Marketing Research
- Marketing
- Advertising
- Website Development
- Marketing Management
- Market Analysis
- Email Marketing
- Project Management
- Lead Generation
- Crm
- Campaign Management
- SEO
- Public Relations
- Media Relations
- Marketing Communications
- Data Analysis
- Brand Development
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