Jennifer Kelly

CEO & Founder @New Initiatives Marketing Inc

CA

When your B2B firm has outgrown one-off campaigns and random acts of marketing, you may be thinking it’s time to invest in hiring an in-house CMO, VP of Marketing, or Product Marketing Manager. Especially if you’re doing double duty as the CEO and marketing task manager.While building an in-house marketing team may be your long-term goal, this is a process that takes time - time you may not have right now. Especially in today’s complex marketing world where no one marketing hire can have all the skills you need.Our fractional marketing model is specifically designed for the CEOs of mid-sized B2B firms that need a more strategic approach to marketing to move past sales plateaus, but don’t have the in-house senior marketing expertise to create the plan and guide the ship, or the tactical marketing resources to make it happen. As your Fractional CMO and Expert B2B Marketing Team, you get immediate access to the senior level strategic guidance you need along with a team that can make things happen: Your Fractional CMO has a deep background in leading marketing and enabling sales for multiple complex B2B firms, and will quickly get up to speed on your business and goals, and create the marketing strategy & action plan you need right now.Under the guidance of your Fractional CMO, members of your Expert B2B Marketing Team will be pulled in as needed to implement your marketing strategy, set-up your marketing system, enable your sales teams, and execute your ongoing marketing.Your Fractional CMO will be in your corner with strategic guidance, advice & feedback every step of the way.Call us for a Next Steps Conversation at 13••••74 Email us at infonewinitiativesmarketingcomVisit us at up for our monthly newsletter,\"Ask a Fractional CMO\" where we answer marketing questions that business leaders want to know - http://eepurl.com/YMHBj

Pragmatic Marketing

Effective B2B Product Marketing, B2B Product Launch Essentials

Canadian Marketing Association

E-Marketing

George Brown Polytechnic

Project Management, Wireless Networking, Design

Langara College

BComm (equiv), Marketing

Schulich School of Business - York University

Transition to Management