Jenny Jones
Senior Marketing Manager @ Optera
- Role
- Senior Marketing Manager at Optera
- Location
- Colorado Springs, CO, US
- LinkedIn followers
- 500 followers
About Jenny Jones
B2B SaaS marketing leader with 10 years of experience. I\'ve built my career in high-growth startups where I\'ve developed foundational marketing programs, enabled sales teams, and led go-to-market strategies.
Experience
Senior Marketing Manager
Jan 2025 — Present · CO, US
Own demand generation strategy across channels, including LinkedIn and Google Ads, managing budget, ad copy, and creative, increasing marketing-generated pipeline by 27%. Lead content strategy and production, including product positioning, website copy, thought leadership, case studies, and sales materials Manage partner marketing relationships, executing co-marketing initiatives including webinars, thought leadership content, and co-hosted events, increasing partner-driven referrals Lead event planning and execution, including vendor selection, contracting, speaker coordination, and promotional campaigns, achieving an average attendee satisfaction score of 4.8/5 Execute product launches in collaboration with Product, Sales, and Services, delivering messaging, sales enablement materials, customer communications, and integrated campaigns across PR, email, and social Rebuilt core sales narrative and deck, increasing intro call to demo conversion rates by 12% Manage the customer marketing function, including hosting NPS surveys, quarterly business reviews, and client gifting programs, maintaining a 92% customer retention rate
Education
Universidad de Málaga
Bachelors of Science in Business Administration, Marketing
2015 — 2015
University of Nebraska-Lincoln
Bachelor’s Degree, Marketing
2012 — 2016
Skills
- Teamwork
- Content Marketing
- Strategic Planning
- Microsoft Office
- Sales
- Marketing Strategy
- Research
- Organic SEO
- Determination
- Sales Management
- Spanish
- Problem Solving
- Market Research
- Microsoft Word
- Powerpoint
- Microsoft Excel
- Social Media
- Creative Problem Solving
- Sales Process
- Time Management
- Leadership
- Digital Marketing
- Public Speaking
- Healthcare Industry
- Goal Oriented
- Retail
- Marketing
- Copy Editing
- Limited Html Knowledge
- Communication
- Email Marketing
- Google Adwords
- Copywriting
- Social Networking
- Social Media Marketing
- Data Analysis
- Event Planning
- Search Engine Optimization (SEO)
- Customer Service
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