Jennifer James

WORK HISTORY

SKILLS

ABOUT JENNIFER JAMES

Most marketing agencies are still playing by rules that no longer work.Search has changed.Consumer behavior has changed.And AI is rewriting how people find, trust, and choose businesses.Yet many home service companies are still being sold the same playbook:More Google spend. More leads. More noise.I don’t believe in that model.I’m Jennifer James, Co-Founder and CEO of Optic Marketing Group. I’ve been in the home services marketing space since 2007, and I’ve seen firsthand how quickly this industry evolves and how many businesses get left behind when they don’t adapt.Since launching Optic in 2017, we’ve grown into a nationally recognized partner for contractors, distributors, and brands looking for more than just leads…they want real, measurable growth.Today, we’re in one of the biggest shifts yet.My focus is clear:→ Helping businesses adapt to AI-driven search and consumer behavior→ Building marketing ecosystems that go beyond Google→ Creating scalable, trackable growth systems that actually convert→ Elevating how home service brands show up in their marketsBecause the companies that win over the next 3–5 years won’t be the ones who spend the most…They’ll be the ones who adapt the fastest.At Optic, we don’t chase trends—we build the infrastructure behind them.We work with growth-minded companies who are ready to: Rethink their marketing strategy Expand beyond traditional channels Build a brand that dominates locally and scales nationallyIf you’re a contractor, distributor, or brand trying to understand where marketing is headed and how to stay ahead of it, we should connect.