Jennifer Downey

About Jennifer Downey

I love helping organizations get really clear on what they’re communicating—and more importantly,*why* they’re communicating it. In this capacity, I develop and execute strategic communications that align to and advance my clients’ business goals. I work closely with C-suite executives, project leads and other stakeholders to determine their priorities and objectives, and then craft communication strategies and plans that are actionable, creative and effective. Key areas of expertise include:• Communications Strategy & Planning• Corporate Communications• Integrated Marketing & Communications• Campaign & Content Strategy• Executive Communications & Counsel• Branding & Positioning• Employee Engagement• Stakeholder Management• Change ManagementSectors served: Health Care | Environmental | Clean EnergyLearn more at

Experience

1. Strategic Communications Consultant

   Jennifer Downey Consulting

   Jan 2019 — Present · San Francisco, CA, US

   Specializes in combining creative storytelling, fidelity to business goals, and focused strategy to deliver campaigns that engage audiences and drive measurable results. • Engagements include campaign design and implementation for a broad range of internal and external communication initiatives, including product launches, executive and change management communications, brand identity and positioning, message platforms and various marketing initiatives. • Deep expertise in complex and regulatory environments.• Clients include start-ups, non-profits, agencies and enterprise organizations such as Kaiser Permanente and the Sierra Club Foundation. Two representative engagements:• Developed and led multiple campaigns for health care non-profit to help build out network of partner organizations, as well as drive increased audience engagement and new client sign-ups. • Designed and led the marketing launch of an online resource for caregivers, facilitating the collaboration of multiple non-profit entities to drive brand awareness alongside adoption and spread of the resource. Key outcomes included the creation of a community of practice and an increase of user/member base by 36%.

Education

• University of California, Davis

  Bachelor of Arts , Economics and English (creative writing emphasis)

Skills

• Marketing Communications
• Marketing
• Rfp
• Interviews
• Project Management
• Writing
• Corporate Communications
• Editing