Jennifer Hurless

About Jennifer Hurless

Chief Marketing Officer | Digital Marketing Strategist | Founder, Go Be Social…

Experience

1. Founder CMO Lead Marketing Strategist

   Go Be Social Media

   Jan 2011 — Present · Los Angeles, CA, US

   At Go Be Social Media, I help businesses cut through the digital noise and build brands that not only attract attention but drive real results. As the Founder, Lead Digital Marketing Strategist, and CMO, I oversee the strategy, creativity, and execution behind our clients’ online presence.Strategy-Driven Growth: I develop and implement high-impact digital marketing strategies that turn visibility into conversions. From social media management to branding and paid media, every campaign is designed to deliver measurable success.Creative Storytelling & Engagement: Content is king, but engagement is everything. I specialize in crafting compelling brand narratives through organic and paid social, UGC, and influencer marketing, ensuring businesses connect with their audiences in meaningful ways.Fractional CMO Leadership: Beyond marketing execution, I act as a Fractional CMO for brands looking for high-level strategy without the commitment of a full-time CMO. I help businesses refine their brand positioning, improve digital performance, and integrate new marketing solutions.With over a decade of experience in digital marketing, I’ve built Go Be Social Media on relationships, results, and referrals—scaling brands without the fluff. I’m passionate about combining data with creativity to create marketing strategies that actually work.

Education

• Kent State University

  Bachelor of Architecture & Design, Architecture & Design

  1988 — 1993

• Kent State University

  Bachelor of Architecture (B.Arch.), Architecture

  1987 — 1993

Skills

• Blog Marketing
• Social Media Marketing
• Brand Development
• Social Networking
• Social Media Measurement
• Google Analytics
• Blog Development
• Sem
• Facebook
• Online Advertising
• Google Adwords
• Digital Marketing
• Youtube
• Blogging Software
• Ppc
• Email Marketing
• Online Marketing
• Web Analytics
• Webmaster Services
• Web Marketing
• Marketing
• SEO
• Smo
• Public Relations
• Viral Marketing
• Social Media
• Blogging
• Blog Management
• Social Marketing
• Graphic Design
• Web Design
• Digital Strategy
• Brand Management
• Content Strategy
• Website Development