Jennifer Huaracha
Senior Manager, Field Marketing at Charles Schwab
- Role
- Senior Manager, Field Marketing at Charles Schwab
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
Experience
Senior Manager, Field Marketing
Jun 2013 — Present · Seattle, WA, US
Senior Field Marketing Manager for Schwab Advisor Services west region. Responsibilities included developing marketing plans, strategies and programs to support business goals of regional sales teams. Managed LinkedIn & Twitter social media program for sales team to help drive sales, including training of reps and program measurement. Supported Marketo rollout to field, including sales training and driving adoption of the tool. Executed regional and national campaigns, and tracked campaign results in Salesforce.com. Quarterly report-out of program results to sales leadership.Responsible for managing the Schwab Advisor Services Social Selling program known as SNAP (Social Networking Activation Program), designed to empower sales professionals to use social media for prospecting and building stronger relationships with clients.
Education
San José State University
B.S., Advertising
Skills
- Product Marketing
- Social Media Measurement
- Social Media Marketing
- Integrated Marketing
- Strategic Partnerships
- Strategic Communications
- Marketing Communications
- Print Ads
- Online Marketing
- Content Development
- Sales
- Online Advertising
- Budget Management
- Public Relations
- Salesforce.com
- Brainshark
- Channel Marketing
- Budgets
- Direct Mail
- B2b Marketing
- Content Management
- Lead Generation
- Field Marketing
- Eloqua
- Social Media Coaching
- Product Launch
- Corporate Events
- Strategic Planning
- Management
- Advertising
- Sponsorship
- Marketing
- Cross-Functional Team Leadership
- Competitive Intelligence
- Event Planning
- Multi-Channel Marketing
- Demand Generation
- Corporate Branding
- Event Management
- Marketing Management
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