Jennifer Heyman

About Jennifer Heyman

I\'m your eternal optimist, pouring energy into creating a lasting positive customer impression. Believing in the long tail, I try to enrich social media and digital communication with personalization and empathy to create meaningful connections that drive customer conversions and actionable insights. I believe in and leverage data powered engines, AI, ML and common sense to complement media monitoring across the digital ecosystem. In the 24/7 world of social media and digital communication, I\'m known as an influential leader, a strong global team manager successful in everyday activities or crisis mode, and as an advocate for the community. I\'m a brand extrovert leading a global team that publishes social and digital comms and leads real time community management to drive and amplify strategic priorities for a Fortune 50 brand. I lean into data intelligence across sentiment and KPIs and oversee the efforts to analyze our social insights to enhance decision making- Manage the strategy for enabling real time, on brand conversation across all lines of business- Enjoy the process of collaboration within a large corporate culture and being a part of the \"soup to nuts\" go to market launches - Strive to build brand awareness through tactics that influence each stage of the customer journeySpecialties: Social media conversation, community management, social care, social intelligence, real time listening, crisis management, integrated campaigns, platform strategy, paid media, CRM, online product management, agency account management, client project management, product marketing, corporate communications, corporate branding, media relations, event management and market research.

Experience

1. Board Member

   Socialmedia.Org

   Jan 2017 — Present · San Francisco, CA, US

   It\'s my pleasure to represent Wells Fargo on SocialMedia.org. Partnering with social media leaders at the world\'s greatest brands allows for unique conversation and breakthrough thinking.

Education

• University of Michigan

  BA, Human Resource Management

• The University of Chicago Booth School of Business

  MBA, International Business

• Melbourne Business School

  MBA, International Finance

Skills

• Leadership
• Marketing Communications
• Market Research
• Client Acquisition
• Product Management
• Online Advertising
• Strategy
• Web Analytics
• Advertising Agency
• Integrated Marketing
• Financial Analysis
• Internet Product Management
• Advertising
• Knitting
• Analytics
• Social Media
• Sports Marketing
• Product Marketing
• Social Media Marketing
• Online Reputation Management
• Lead Generation
• Customer Acquisition
• Management
• Event Management
• Digital Strategy
• Marketing Strategy
• Marketing
• Digital Marketing
• Community Management
• Collaborative Problem Solving
• Project Management