Jennifer Hempel

Experience

1. Director of Marketing

   Carnegie Hall

   Oct 2003 — Present

   To date, responsible for the single ticket promotion of over concerts. Concerts range from classical to world music to jazz to pop. Whether it\'s the Mariinsky Orchestra, Goran Bregovic (a Serbian pop star), or a \'Tribute to Motown\', each niche market is identified and a tailored plan is developed across all platforms.Over the twenty years, Carnegie Hall marketing adapted to match the changing Marketing landscape throughout the years. Carnegie Hall was one of the first nonprofit performing arts venues to advertise on nytimes.com and to explore online marketing as a nonprofit. Today, no stone is left unturned to find that next customer whether it\'s online, direct mail, guerilla marketing, print, or radio. Responsible for the Marketing Concert and Festivals Promotions budget, and instrumental in revenue projections for Carnegie Hall presentations. Earlier responsibilities included the execution of subscription promotion via direct mail and telemarketing.Representative for Carnegie Hall on the New York City Tartan Week Executive Committee.

Education

• Harvard University

  Urban Design

  1995 — 1995

• University of Waterloo

  Certificate, Non-Profit Performing Arts Management

  1996 — 1997

• University of Toronto - Victoria University

  Bachelor of Arts (B.A.), Urban & Economic Geography

  1990 — 1996

Skills

• Marketing
• Nonprofits
• Online Advertising
• Volunteer Management
• Performing Arts
• Advertising
• Media Buyer
• Integrated Marketing
• Event Management
• Grassroots Marketing
• Online Marketing
• Fundraising
• Non-Profits
• Marketing Strategy
• Budgets
• Arts Administration
• Digital Marketing
• Press Releases
• Public Relations
• Tessitura
• Event Planning
• Nonprofit Organizations
• Social Media
• Social Media Marketing