Jennifer Hawkins

About Jennifer Hawkins

I work with CEOs, boards, and senior operators who are navigating growth, transition, and leadership complexity often at the exact moment their old systems stop working.Most organizations don’t fail because of effort, they fail because leaders are making high-stakes decisions with outdated information, incomplete signals, or no real thinking partner.That’s where I come in.I’ve led across multiple industries, through recessions, restructures, succession gaps, and rapid scale. I see the patterns executives are too close to see, and I translate them into clear, actionable direction.Today, my work lives primarily inside Monthly Executive Briefings: a private, ongoing space where senior leaders stay ahead of-Leadership bench risk-Succession breakdowns-Decision fatigue-Performance plateaus disguised as “normal”This is not coaching but instead, executive-level perspective, delivered consistently.If you’re responsible for outcomes, people, and long-term viability, this work is for you. Monthly Executive Briefings available at $197/month https://calendly.com/pjvrhawk1/exec-cohort-advisory-interview

Experience

1. CEO and Founder

   Launched Performance

   Mar 2024 — Present

   I advise CEOs, boards, and senior leadership teams on decision-making, leadership systems, and succession readiness during periods of growth and transition.My work focuses on helping leaders-See risk before it shows up in metrics-Strengthen leadership benches without disruption-Navigate scale without burning out people or culture-Make cleaner decisions under pressureLaunched Performance operates as an advisory platform, with Monthly Executive Briefings serving as the front door for leaders who want ongoing strategic insight without the friction of traditional consulting.

Education

• University of Idaho

  Non-Profit/Public/Organizational Management

  2012

• Cornell University

  Executive Leadership Certificate and Strategic Storytelling

Skills

• Apparel
• Budgets
• Retail
• Visual Merchandising
• Marketing Strategy
• Microsoft Office
• Sales
• Assortment
• Microsoft Excel
• Powerpoint
• Time Management
• Recruiting
• Pricing
• Inventory Management
• Negotiation
• Marketing
• Social Media
• Product Development
• Fashion
• Training
• Trend Analysis
• Leadership
• Advertising
• Forecasting
• Strategic Planning
• Strategy
• E-Commerce
• Customer Service
• Management
• Merchandising
• Social Media Marketing