Jennifer Wills

Seasoned storyteller, chaos organizer & strategic thought partner who mobilizes & inspires teams to deliver results with kindness, gratitude, & excellence. Twenty-two years in communications & brand. Systems-thinking.

Role
Chief Marketing and Communications Officer at Baystate Health
Location
Springfield, MA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Jennifer Wills

A seasoned storyteller, chaos organizer and strategic thought partner who mobilizes and inspires teams to deliver results with kindness, gratitude, and excellence. With more than 22 years of experience, I provide a systems thinking approach when partnering with executives to address business, operational, marketing, brand and communications challenges with a strong sense of commitment, integrity and quiet determination. Known as a strategic, relatable and servant leader, I am often found sitting at the executive table collaborating and rolling-up-my-sleeves to help navigate complex-operational changes and crises, improve employee engagement, and promote and protect the reputation of the business and brand.Work includes national clients across a variety of industries, including healthcare, consumer/retail, financial services, nonprofit and food and beverage.

Experience

  1. Chief Marketing and Communications Officer

    Baystate Health

    Sep 2024 — Present · Springfield, MA, US

Education

  • University of Colorado Boulder

    BS, Advertising

  • Northern Arizona University

    Master of Business Administration - MBA

    2023 — 2025

Skills

  • Ap Style
  • Publications
  • Event Planning
  • Public Relations
  • Internal Communications
  • Media Relations
  • Reputation Management
  • Corporate Branding
  • Copywriting
  • Marketing Communications
  • Facebook
  • Content Development
  • Publicity
  • Event Management
  • Crisis Communications
  • Social Networking
  • Brand Awareness
  • Social Media Measurement
  • Spokesperson
  • Social Media Marketing
  • Web Content
  • Communications Planning
  • Editing
  • Content Strategy
  • Copy Editing
  • Marketing
  • Speech Writing
  • Blogging
  • Message Development
  • Crisis Management
  • Integrated Marketing
  • Corporate Communications
  • Social Media
  • Press Releases
  • Media Skills Training
  • Community Development
  • Newsletters
  • Nonprofits
  • Strategic Public Relations Planning
  • Sponsorship

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Jennifer Wills — Chief Marketing and Communications Officer at Baystate Health in Springfield, MA, US | Unifers