Jennifer Wills
Seasoned storyteller, chaos organizer & strategic thought partner who mobilizes & inspires teams to deliver results with kindness, gratitude, & excellence. Twenty-two years in communications & brand. Systems-thinking.
- Role
- Chief Marketing and Communications Officer at Baystate Health
- Location
- Springfield, MA, US
- LinkedIn followers
- 500 followers
About Jennifer Wills
A seasoned storyteller, chaos organizer and strategic thought partner who mobilizes and inspires teams to deliver results with kindness, gratitude, and excellence. With more than 22 years of experience, I provide a systems thinking approach when partnering with executives to address business, operational, marketing, brand and communications challenges with a strong sense of commitment, integrity and quiet determination. Known as a strategic, relatable and servant leader, I am often found sitting at the executive table collaborating and rolling-up-my-sleeves to help navigate complex-operational changes and crises, improve employee engagement, and promote and protect the reputation of the business and brand.Work includes national clients across a variety of industries, including healthcare, consumer/retail, financial services, nonprofit and food and beverage.
Experience
Chief Marketing and Communications Officer
Sep 2024 — Present · Springfield, MA, US
Education
University of Colorado Boulder
BS, Advertising
Northern Arizona University
Master of Business Administration - MBA
2023 — 2025
Skills
- Ap Style
- Publications
- Event Planning
- Public Relations
- Internal Communications
- Media Relations
- Reputation Management
- Corporate Branding
- Copywriting
- Marketing Communications
- Content Development
- Publicity
- Event Management
- Crisis Communications
- Social Networking
- Brand Awareness
- Social Media Measurement
- Spokesperson
- Social Media Marketing
- Web Content
- Communications Planning
- Editing
- Content Strategy
- Copy Editing
- Marketing
- Speech Writing
- Blogging
- Message Development
- Crisis Management
- Integrated Marketing
- Corporate Communications
- Social Media
- Press Releases
- Media Skills Training
- Community Development
- Newsletters
- Nonprofits
- Strategic Public Relations Planning
- Sponsorship
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