Jennifer Gusikoff
Insights & Research Executive – Quantitative & Qualitative Research | Consumer Behavior/Customer Experience
- Role
- Head of R & i Senior Vice President Vice President, Research and Intelligence at Ogilvy
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Jennifer Gusikoff
As an Insights & Research Executive, my value lies in my ability to synthesize analytical…
Experience
Head of R & i Senior Vice President Vice President, Research and Intelligence
Jan 2010 — Present · New York, NY, US
Drive agency profitability by providing strategic counsel to clients and account teams on best research approach, including media audits, competitive analysis, influencer research, thought leadership studies, publicity surveys, message testing, and campaign measurement. Author research proposals with customized program designs (secondary, media measurement, syndicated, custom research), design quantitative/qualitative research instruments, and develop/present primary and secondary research. Oversee research for ~80 clients/~180 projects annually. Clients include national government agencies and Fortune 500 companies. Integrated market and advertising research capabilities under one umbrella and built strategic roadmap to service 4x increase in clients across all disciplines. Crafted/pitched comprehensive product suite of research services (including secondary, media measurement, syndicated, and custom research) to elevate the value proposition of research capabilities and close hundreds of millions of dollars in new business. Created improved, award-winning iteration of one of the first research instruments used for identifying brand PR influencers and detractors and facilitating brand messaging (IQ Mapping). Overhauled methodology, enhanced secondary research, optimized competitive benchmark data, and updated overall report presentation. Implemented high-touch team engagement strategy following pandemic-era pivot to remote work that contributed to above-average retention rates compared to other business units.
Education
University of Delaware
BA
American University
MS
Skills
- Quantitative Research
- Marketing Research
- Market Research
- Integrated Marketing
- Competitive Analysis
- Segmentation
- Account Management
- Analytics
- Customer Insight
- Advertising
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